Online Hotel Reservations Company EasyToBookcom Becomes a Major Global Player

Released on: May 17, 2008, 2:30 am

Press Release Author: Sylvia Hugenholtz /Piste Noire PR

Industry: International Trade

Press Release Summary:, an online hotel booking agency offering
quality rooms for the lowest discount prices, is currently rolling out an extensive
and ambitious expansion operation. 2,400 new destinations and over 20,000 hotels
worldwide are being added from now through July 2008.

Press Release Body: Zurich, Switzerland, May 17, 2008\"(pressreleasepoint)\"-- New
York, London, Paris, Dublin and Prague have already been added to the site as the
first new cities.

Due to the combination of the best choice in accommodation, the lowest room rates, a
highly user friendly booking system and the new global destinations,
is rapidly becoming a leading online hotel booking company and a major force to be
reckoned with. The company aspires a ranking on the Deloitte Technology Fast 500
EMEA list, which contains the fastest growing technology companies in Europe, Middle
East en Africa.

Mrs. Michal Hubschmann, co-founder & CEO, says: "I am proud to say that by the third
quarter 2008 we will have succeeded in our goal to become a global hotel booking
agency. During three consecutive years our company results have shown a tremendous
annual increase of much more than 100%. Over 2007 we boasted a gross sales of over
36 million euro (over 55 million USD). We expect to reach 75 million euro (115
million USD) in hotel reservations in 2008. The first quarter in 2008 looks
promising. With over 13 million euro (over 20 million USD) gross sales we start the
year ahead of budget. We achieved this with a mere three destinations. Therefore,
with so many more destinations, we expect our results to continue to increase
significantly. We also expect many more repeat visitors and actual bookers due to
the added cities."

Website specifics's website is of high quality, secure, visitor oriented and
no-nonsense. It runs on state of the art technology and interface. Customer service
is of key importance to the company. Therefore the website is easy to find, easy to
use and contains accurate information. Hotel savings are immediately shown online.
No reservation fees are charged nor are rooms paid for in advance. This client
oriented booking method further enables an easy policy of changing or canceling
reservations. Contact information is clearly mentioned on the website. The
multilingual (five languages) customer service desk can be reached by phone or
e-mail for bookings, inquiries or alternations.

All accommodation is carefully chosen. Participating hotels must offer quality
accommodation. The website offers accurate information regarding hotels, rooms,
surroundings and local tourist attractions. was one of the first
companies to use Google Maps and to show customers 360 degree pictures and videos of
hotels and rooms, in order to set the right expectations.

For more information:

About the company is a privately held company with limited liability. It was founded in
2004 by CEO Mrs. Michal Hubschmann and Web & Strategy Director Mr. Omri Amir. The
company was profitable from day one. The head office is located in Zurich,
Switzerland; the service & maintenance center is based in Amsterdam, The
Netherlands. IT is supported from Israel.'s very first destination was Amsterdam (in 2004). Barcelona and Rome
were added in 2007. The USA is an important growth market for the company. It
expects a high number of bookings for its North-American destinations as the USA is
currently an extremely popular destination. This expectation has already been
confirmed by the amount of searches for its hotels in New York.

By offering the best choice of hotels, room rates and availability within a highly
professional online environment, rapidly became one of the most
successful platforms within its industry.
Press release distributed by PressReleasePoint(

For more information,contact
Sylvia Hugenholtz
Piste Noire PR
P.C. van den Brinkweg 30
1251 PW Laren
The Netherlands
+31 643 87 87 07

Web Site:

Contact Details: P.C. van den Brinkweg 30
1251 PW Laren
The Netherlands
+31 643 87 87 07

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