Released on: May 13, 2008, 2:04 am

Press Release Author: Barbara Stracner

Industry: Marketing

Press Release Summary: Advanced Media's Latest Memory Card Intro Demonstrates That
Size Is Important

Press Release Body: Diamond Bar, Calif. May 13, 2008 -- Advanced Media, Inc.,
manufacturer and marketer of the popular Ridata brand of recordable DVD, flash
media, electronic storage products, and digital accessories, has introduced a 32GB
model to its 233x Lightning Series of CompactFlash® cards. Proving size does matter
in memory cards, it boasts one of the largest capacities, fastest transfer rates
available in a CF card. It joins existing 233x Series models featuring 2GB 16GB
storage capacities.

"Mobile digital products continue to get more and more sophisticated, commented
Harvey Liu, president of Advanced Media, Inc. "To that end, they require more data
storage and faster read times. Our new 32GB 233x Lightning Series CompactFlash card
delivers both. In today's digital flash media world, size matters. And Ridata has
it.

The new Ridata 32GB/233X CF card is perfect for users of higher megapixel digital
cameras. Its large 32GB capacity allows the user to store more photos, while
virtually eliminating nagging wait time for data to record. Consumers are strongly
urged to check the hardware device specifications to ensure the device used will
work with higher capacity CF cards using the FAT32 file system.

As with all Ridata CF products, this latest introduction conforms to the
CompactFlash Association Standard, is PC card Standard and PC card ATA compatible as
it is with true IDE mode. It is designed to work with most devices and operating
systems. It is also very durable and can withstand an extreme temperature range from
below freezing to very high heat.

Its 233x high-speed reading (approximately 35MB/s) and 80x high-speed writing (about
12MB/s) are achieved by dual-channel data throughput. (Note: Speeds may vary
depending on device used.) An automatic power management feature assures low power
consumption.

The card includes many superior technical features Ridata products are known for. It
is host ATA disk I/O BIOS, DOS and Windows file system, utilities, and application
software compatible. Its controller supports Ultra DMA Mode up to Mode 4. CIS is
implemented with 256 bytes of attribute memory. It supports 8 or 16-bit host
transfers with any host speed using IORDY. An Error Correction Code (ECC) is
embedded. The card also provides forward and backward functionality. It carries a
two-year warranty.

Ridata markets two distinct series of CompactFlash cards: Lightning and Supreme.
They make perfect choices in solid-state mass-storage cards for hand-held devices
such as digital cameras, MP3 players, PDAs, or applications that require
high-environmental tolerance. Both cards offer flash technology ruggedness,
reliability, performance, and convenience.

Cost and Availability

The Ridata 32GB 233x Lightning Series CompactFlash® card has an SRP of $199.99. As
with other Ridata products, it is available through selected retailers, Ridata
distributors, and at various online outlets. A complete listing of locations may be
found on the Advanced Media/Ridata website. It is available now for shipping.

For more information, visit http://www.ritekusa.com

About Advanced Media (RITEK USA)

Advanced Media, Inc. is a subsidiary of RITEK Corporation, the world\'s largest
optical media manufacturer. Advanced Media is the sole North and South American
marketer and distributor of the RIDATA brand of recordable DVD media as well as
other types of electronic storage media. , Since its formation in 2001, Advanced
Media has experienced phenomenal annual growth and is already a leading marketer of
electronic storage products in the American market.

The Ridata brand offers an extensive line of flash memory products including the
cutting edge Solid State Drive (SSD) Series and up to 16GB 266X CF Cards. The brand
also features USB EZ Drives including the award-winning Yego USB Hub drive and other
USB drives such as the Twister USB drive. Ridata's cornerstone products include
Blu-Ray DVD series, DL DVD-R/+R, DVD+/-R/RW.

RITEK for years has been defining and redefining the optical storage market. Around
the world, its name is synonymous with innovation, quality, and unparalleled
consistency. Its ISO 14001, ISO 9001, ISO 9002, OHSAS 18001, and Green mark
certification from the EPA prove RITEK\'s commitment to quality control and the
environment.

Advanced Media is headquartered in Diamond Bar, California. For further information,
call (909) 861-2269 or e-mail: ssdsales@ritekusa.com. Visit the Advanced Media web
site at: http://www.ritekusa.com.
Press release distributed by PressReleasePoint(http://www.pressreleasepoint.com/)

Contact:

Barbara Stracner
Advanced Media, Inc
Diamond Bar, Calif
714-891-3660 x10
bstracner@antarra.com
http://www.ritekusa.com


Web Site: http://www.ritekusa.com

Contact Details: Diamond Bar, Calif
714-891-3660 x10