SNS Assists Al-Yasra In The Launch Of Its New 3PL Operation

Released on: May 15, 2008, 7:11 am

Press Release Author: SNS

Industry: Computers

Press Release Summary: Dubai, 05/01/2008- SNS, a leading supply chain services
provider, announced today that Al-Yasra, a general services company and distributor
of leading brands in Kuwait, has successfully implemented the Infor WMS application
to launch its new 3PL business.

Press Release Body: With a forty thousand square meters distribution center,
Al-Yasra specializes in the distribution of frozen and chilled food, and high-end
fashion goods. It is the importer and distributor of leading brands such as Sadia,
LambWeston, Allana, Gulfa, Al Safi Danone, Armani, Mephisto etc in Kuwait to the
retail and food service sectors. Al Yasra has launched their new 3PL business and
has signed their first customer in the pharmaceutical industry, YIACO, with leading
brands such as BAYER, SANOFI-AVENTIS, and PHIZER.

With a wide range of fast moving items, 700 to 800 pharmacies and clinics as
delivery points, and 300 to 600 orders daily with 24-hour limit for delivery, Al
Yasra needed a reliable warehouse management solution to enable it to successfully
meet the challenging requirements of their storers' fulfillment system. The solution
also required a full integration with YIACO's ERP system to allow for electronic
document transfer and ensure data integrity.

SNS' strong expertise in the IT solutions for warehousing enabled Al-Yasra to go
live in a record time of two months with minimum operation down-time. With the
implementation of the RF functionality, Al-Yasra was able to streamline its
warehousing operation, accurately rotate its storer's stock, and ensured real-time
stock visibility. SNS also provided Al-Yasra with knowledge transfer not only in the
context of the WMS application but also in terms of contract logistics best
practices.

"SNS has shown great professionalism and strong commitment to achieving quality
results in a limited time frame," said Mr. Jay. "SNS supported us at every step of
the project making the transition to the new system smooth and comfortable."

"With the addition of Al-Yasra to our growing list of satisfied customers, SNS
continues to solidify its position as a leading provider of IT solutions in the
warehouse management field in the Gulf and Middle-East," said Mario Ghosn, General
Manager of SNS. "As per our customer oriented culture, our consultants always thrive
to meet and exceed the client's expectations."

About Al Yasra

Commencing from humble beginnings in 1988, Al Yasra Food Company is today the
largest value-added distributor of temperature controlled food products in Kuwait
and Iraq. It has in its portfolio international and regional market leaders like
Sadia Poultry, Lamb Weston, Al Safi Danone etc. The company operates a state-
of-the-art, multi-temperature regime distribution center in Kuwait catering to its
own as well as third party requirements. Recent logistics projects include the food
supply for the Asian Games in Doha, meeting the logistics needs of various agencies
in Iraq and a long -term contract to manage the comprehensive logistics requirement
of a leading pharmaceutical distributor.

Managed by a multi-cultural team of young professionals, the company has ambitious
plans for the future.

About SNS

SNS (Supply Network Solutions) is a leading provider of superior supply chain
services including distribution center design, system integration and
implementation, training, support, solution development and supply chain consulting.
SNS provides its services to companies operating in various industries such as
third party logistics, distribution, wholesale, retail and freight forwarding. SNS'
cutting-edge services are delivered by a professional team of supply chain
specialists with a highly customer-oriented culture.

SNS is a privately-held company with offices in the Middle-East area and with
operations spanning globally through a strong partnership network in Europe, Asia
and North America. For additional information, visit the SNS website at
www.sns-emea.com.

For inquiries, email:
Inquiry@sns-emea.com
Or Contact:

SNS - Beirut Office
+961 70 112441

SNS - Dubai Office
+971 4 2895011


Web Site: http://www.sns-emea.com

Contact Details: Electricity Street, Sed El Bauchrieh, Lebanon.
Phone Nb.:961 1 884700
Fax Nb.:961 1 873600
nadine.abboud@sns-emea.com

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