Computer Shopper Selects AMD Athlon™ 64 Processor As 2004 “Product Of The Year”

Released on = October 26, 2004, 9:55 am

Press Release Author = Advanced Micro Devices, Inc.

Industry = Computers

Press Release Summary = Computer Shopper Selects AMD Athlon™ 64 Processor As 2004 “Product Of The Year”

Press Release Body = Computer Shopper Selects AMD Athlon™ 64 Processor As 2004 “Product Of The Year”

SUNNYVALE, CA -- October 26, 2004 --AMD announced today that the AMD Athlon™ 64 processor received “Product of the Year” honors in Computer Shopper magazine’s list of “The Best in Tech 2004.” Computer Shopper placed the AMD Athlon 64 processor atop its annual roundup of outstanding technology products in the magazine’s November issue which is currently available online and on newsstands. Computer Shopper’s annual list of the top 100 products of the year showcases the best desktops, notebooks, hardware and software as well as the most useful Web services.

“Each year, the magazine’s editors select the best technology and the best buys from a year’s worth of reviews and first-hand experience,” Rik Fairlie, Editor of Computer Shopper. “This stamp of approval from one of the most trusted product guides in the industry is awarded to products that demonstrate the most effective combination of performance, features and value.”

“For computer shoppers, AMD64 processor technology is simply unmatched,” said Marty Seyer, corporate vice president and general manager, Microprocessor Business Unit, Computation Products Group, AMD. “With over 60 awards under our belt since the introduction of the AMD64 architecture, AMD has positioned itself as a clear industry leader. Because Computer Shopper is one of the most trusted buying sources in the industry, having the AMD Athlon 64 processor chosen as ‘Product of the Year’ affirms AMD’s position as the product of choice for PC processors.”

In its “Best in Tech” roundup, Computer Shopper noted that the AMD Athlon 64 processor “really made its mark this year, powering high-end desktops and rivaling Intel processors for benchmark supremacy.” Based on AMD64 technology, the AMD Athlon 64 processor is the highest-performance PC processor on the market today. It is designed to offer outstanding 32-bit performance today with the capability to seamlessly transition into supporting future generations of high-performance, 64-bit applications.

AMD Athlon 64 processors have the added security benefit of Enhanced Virus Protection (EVP). This capability, enabled by the newly released Microsoft® Windows® XP Service Pack 2, helps prevent the execution of certain types of malicious viruses. The award-winning AMD64 desktop processors also feature Cool'n'Quiet™ technology, an innovative system-level feature that lowers the power consumption of the PC when maximum performance is not needed. A PC with AMD’s Cool'n'Quiet technology enabled will consume less power, and run cooler and quieter on most applications.

About AMD64
AMD64 evolves the industry-standard 32-bit x86 architecture to support the demanding 64-bit environment that will enable future generations of computer functionality and productivity. AMD designed the AMD64 platform to allow end users to enjoy reliable, best-in-class performance on the 32-bit software they own today while preparing for a seamless transition to high-performance 64-bit applications. The AMD64 architecture also enables a more secure computing environment by integrating capabilities that can take advantage of advanced anti-virus features in upcoming software.

Since the introduction of the AMD64 architecture in 2003, the AMD Opteron™ processor for servers and workstations and the AMD Athlon™ 64 processors for desktop and notebook computers have earned more than 60 awards for innovation and performance and the support of more than 2,000 OEMs, hardware and software developers, system builders, and distributors.

About AMD
AMD (NYSE:AMD) designs and produces innovative microprocessors, Flash memory devices and low-power processor solutions for the computer, communications and consumer electronics industries. AMD is dedicated to delivering standards-based, customer-focused solutions for technology users, ranging from enterprises and governments to individual consumers. For more information visit www.amd.com.

AMD, the AMD Arrow logo, AMD Athlon, AMD Opteron and combinations thereof, and Cool‘n’Quiet are trademarks of Advanced Micro Devices, Inc. Microsoft and Windows are registered trademarks of Microsoft Corp. in the U.S. and/or other jurisdictions. Other product and company names are for informational purposes only and may be trademarks of their respective companies.

Web Site = http://www.amd.com

Contact Details = Advanced Micro Devices, Inc. (www.amd.com)