Multi-Platinum Grammy-Award Winning Artist Sananda Maitreya
Becomes The First Major Artist To Fully Embrace File Sharing With His Own Branded P2P File Sharing Software

 

Released on = October 5, 2004, 5:54 pm

Press Release Author = Marc Freedman, RazorPop.com

Industry = Entertainment

Press Release Summary = TrustyFiles-powered P2P software gives Sananda Maitreya the hardline direct to his fans to share, try, and buy his latest songs.

Press Release Body = DALLAS, USA and MILAN, ITALY, October 6, 2004 – Sananda Maitreya developed an innovative launch for his "Angels & Vampires" project that features his own version of TrustyFiles P2P (Peer to Peer) file sharing software. The campaign includes distribution of Weed format files over the major P2P networks. Sananda Maitreya also is exclusively making two new songs and a video available only through P2P.

"It's not enough to just create protected files and say ‘here’s my music, please download’”, said Sananda Maitreya. “We have a fantastic group of fans. I owe them my success. RazorPop’s P2P Street Team captures the spirit of fan support and extends it into file sharing. Their custom TrustyFiles software is perfect for me to ask my fans to share my music and at the same time continue to stay close to them.”

Marc Freedman, founder and CEO of RazorPop said “We’ve worked with Heart and Steve Winwood on previous P2P promotions. The power of P2P for legitimate music is clear. The Heart campaign outsold iTunes. When Sananda Maitreya came to us, we decided to take P2P marketing to the next level.”

“We’ve made TrustyFiles software highly customizable. A popular feature is the P2P promotions channel. It’s a fixed window on the software display that gives the
artist, distributor, or marketer a permanent presence to encourage free or protected file sharing, show the latest promotions, and display breaking news. 50% of Internet
users share music and other files. If you're a major artist, shouldn't your fans and web visitors be sharing files on software with your name and logo, where you can directly sell your digital downloads, CDs, DVDs, and other merchandise?”

Sananda Maitreya’s file sharing software can be downloaded direct at http://p2pfiles.com/sw/Sananda/SanandaTF.exe (or go to http://www.sanandamaitreya.com/trustyfiles/p2p.html). As part of the campaign his video “Bella Faccina” and songs “Glad She's Gone” and “She knows I'm Leaving” are only available to the file sharing community.

Sananda Maitreya’s music and video are directly promoted on the Sananda Maitreya and regular TrustyFiles P2P software. Other P2P users can find the music and video hosted on business class servers through searches on all major networks. Web surfers can download the music at http://www.TopP2P.com. The files are in Windows Media Player format and can be played on most major media player software and portable music player devices. The songs are packaged as Weed files, which allow 3 plays before the song must be purchased. New Weed users get $5 to buy their first few songs free.

RazorPop’s P2P distribution partner is Intent Mediaworks, an online artist marketer. Intent Mediaworks provides comprehensive P2P file hosting and distribution, including media digitization, file protection, and distribution to all major P2P networks.

Sananda Maitreya won a Grammy Award in 1989 for best Male R&B Vocal. His multi-platinum album “Introducing The Hardline According To” sold over 12 million
albums and was the #1 Billboard Chart R&B Album in 1988. His smash single "Wishing Well" hit the top of the charts in the US and across the world. Other top songs have included “Sign Your Name”, "If You Let Me Stay", "Delicate" with Des'ree, and "Holding On To You".

RazorPop’s TrustyFiles is the industry’s leading multiple P2P network software. TrustyFiles searches and download hundreds of millions of files from TrustyFiles,
Kazaa, Grokster, Morpheus, Limewire, Bearshare, Shareaza, and other Fast Track, Gnutella, Gnutella2 and Bit Torrent network users.

TrustyFiles software is designed for the user. It’s easy to use, free, and has no spyware and no bundled software. TrustyFiles developed the top performing P2P
network engine for the fastest and most search results. Security features include a blocklist to protect from invasive users and virus scanning support to block
infected files.

ABOUT SANANDA MAITREYA

Rock artist Sananda Maitreya’s music has found broad worldwide acceptance across musical boundaries and among all age groups. In April 2001 he made his new album "WildCard" completely FREE to download from his website for several months. From 2002 to June 2003 the CD "WildCard - The Jokers' Edition" was gradually released all over the world to much acclaim and is also available now through his online store. His singles "O Divina" and "Sayin' about you" were very successful in Europe and Japan.

Sananda Maitreya toured for almost 2 years, from the end of September 2001 until the end of August 2003, mainly in Europe plus a small tour in the USA and Asia.

Sananda is busy recording his new project "Angels & Vampires". He releases the songs in Chapters as soon he finishes recording them, so his fans can directly listen. The new music is a fusion of all the music he has been incubating for most of his life, especially during the past several 'silent' years.

"Angels & Vampires" is Sananda's 6th project after the release of:

* 2002/2003 "WildCard -The Jokers' Edition"
* 1995 "Vibrator"
* 1993 "Symphony Or Damn"
* 1989 "Neither Fish Nor Flesh"
* 1987 "Introducing The Hardline According To"

See his website for more information: http://www.SanandaMaitreya.com

ABOUT RAZORPOP

RazorPop (http://RazorPop.com) is an Internet marketing, technology, and
entertainment company. RazorPop develops innovative software, services, and networks for digital entertainment consumers and businesses that want to reach them. RazorPop's primary product is TrustyFiles Personal File Sharing software
(http://www.TrustyFiles.com), the leading multi-network product with Kazaa,
Gnutella, Gnutella2, and Bit Torrent access, as well as personal, private, and
public file sharing. RazorPop was founded in January 2001 by visionary Marc Freedman and is based in Dallas, Texas.

Other RazorPop properties include:
* DiaRIAA (http://DiaRIAA.com). Get digital entertainment and file sharing news,
protect your privacy, & explore 1000s of digital music and P2P links
* TopP2P (http://www.TopP2P.com). Find top P2P file sharing video, music,
software, games, and more.

RazorPop is a member of the Distributed Computing Industry Association (DCIA). The
DCIA (http://www.dcia.info) advances the adoption of distributed computing
technologies and the commercial development of business models based on them.

###

Web Site = http://www.sanandamaitreya.com

Contact Details = Marc Freedman

(214) 770-3800

RazorPop, Inc., Dallas, USA

pr@razorpop.com


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