Released on: June 24, 2008, 2:17 pm

Press Release Author: Jan Andrew

Industry: Marketing

Press Release Summary: Public Relations Powerhouses Blackman Rakowitz and Marco de
Comunicacion Unite to Offer Hispanic Media Outreach

Press Release Body: Los Angeles /New York / June 24, 2008 /ii-DG/ - A new era in
multicultural, international Hispanic Marketing is being ushered in with the
creation of a ground breaking alliance between public relations experts Diane
Blackman and Cindy Rakowitz, founders of the bold new bi-coastal company Blackman
Rakowitz (BR) Public Relations and Didier Lagae, managing partner of Marco de
Comunicacion, one of the leading independent PR agencies in Spain. MdC has earned
the reputation as Spain's most awarded Agency of the Year for the last three years,
with offices in Barcelona, Madrid, Gerona and Miami.

"As the top Spanish PR firm (www.marcodecomunicacion.com), we already know best how
to market in Spanish to the Hispanic communities in the U.S.," said Lagae. "Through
our partnership with BR Public Relations (www.brpublicrelations.com), we will offer
clients better geographic coverage and tackle Spanish speaking media and communities
from our combined U.S. offices in three crucial markets-ours in Miami, and theirs in
Los Angeles and New York."

Cindy Rakowitz added, "One of the hot topics in the U.S. advertising trade is an
agency's ability to yield unified brand messages by creating synergies between
general and Hispanic Marketing efforts. Very few PR agencies, including the larger
ones, have the capability to do this new style of multicultural marketing in a
cohesive manner."

The leaders at both agencies believe that the consumer market is changing
continuously in the U.S. Rather than talking about specialized PR programs, they
argue that a successful PR campaign should from the outset incorporate communication
with all relevant consumer groups, including Hispanics and African Americans.

Hispanic Marketing is just one area where Blackman Rakowitz Public Relations along
with their new European alliance will dare to be different, finding fresh approaches
that are grounded in more than 20 years of experience and expertise in the
marketing/PR industry. Rakowitz, who is conversant in Spanish and heads the Los
Angeles office, brings familiarity building worldwide brand partnerships from her
work as division President of Playboy Enterprises and creating marketing strategies
for Patron Tequila, while Blackman, who runs the agency's New York office, boasts an
impressive record of turning unknown products, attractions and companies into
national and international blockbusters.


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About Blackman Rakowitz Public Relations:

Blackman.Rakowitz Public Relations (links to home page) creates innovative media and
marketing strategies that dramatically raise brand awareness and value. Run by two
highly respected award-winning executives-with offices in New York, Los Angeles and
affiliate offices in Spain-B.R Public Relations takes a proactive approach to
business development, brand marketing and advertising to maximize mind share and
market share. Please follow the link for a look at our Public Relations (links to
client page)clients.

About Marco de Comunicación:

Marco de Comunicación (links to home page) has been the most awarded Spanish PR
agency of the past three years and is the best positioned to repeat this landmark in
2008. MdC has been the first and the only Spanish PR agency to win at the 2008
Mercury Excellence Awards, which distinguishes the best PR campaigns at a worldwide
level. Furthermore, MdC has been the only Spanish PR agency winning a European
Excellence Award in 2007 to The Best PR Campaign in Spain for Laboratorios Intervet.
With over 30 PR consultants and offices in Madrid, Barcelona, Gerona and Miami,
Marco de Comunicacion is part of both ECCO and ORIELLA public relations agencies
networks.

Maco de Comunicacion opened an office in Miami in April 2008, its first office
outside Spain, focused on offering Hispanic media outreach and overall consumer PR
campaigns.

Marco de Comunicacion is a full service agency specialized in creating news and
creating brands. The agency offers a whole range of services, from press office and
organization of events to advertising services for the health, consumer, technology
and B2B sectors. It is headed by Didier Lagae, formerly General Director of Edelman
Spain, Director of Weber Shandwick Spain, Corporate Communications Manager EMEA for
Levi's and Global Communications Director of The Body Shop.



Contact:
B.R Public Relations
Diane Blackman - New York Office
dlblackman@brpublicrelations.com
212.989.3646

Cindy Rakowitz - Los Angeles Office
cindy@brpublicrelations.com
818.783.3307

Marco de Comunicación
Spain
Didier Lague
didier@marcodecomunicacion.com
011.34.93.635.0500


Web Site: http://www.brpublicrelations.com

Contact Details: Jan Andrew
41 Union Square West, suite 914
New York, NY 10003
jan@brpublicrelations.com
212.989.3646