Expanding to San Jose DINING IN - San Francisco Bay Area`s Premier Personal Chef Service Continues To Grow

Released on: June 12, 2008, 9:17 am

Press Release Author: Stacey Kumagai/Media Monster Communications, Inc.

Industry: Food & Beverage

Press Release Summary: With gas prices and grocery prices on the rise and dining out
now including a 4% health insurance charge on top of tax and tip - DINING IN is a
smarter and more economical healthy choice.San Jose, Sunnyvale, Santa Clara, Los
Gatos and Campbell, California are the new areas DINING IN is helping to \'get
healthy\' with their commitment to delivering fresh, organic and healthy meals homes
and offices.

Press Release Body: San Francisco, CA --- San Jose is filled with many busy
professionals who never get a chance to leave their desks for lunch, and if they do,
it\'s usually for fast food or something unhealthy on the run. DINING IN\'s Founder
and Executive Chef Traci Higgins (www.dininginsf.com) is proud to announce San Jose
businesses and residents will now be benefiting from the healthy and organic food
delivery service that San Francisco area folks have had from DINING IN, delivered
directly to their offices and homes. Chef Higgins, named one of the Top 5 Personal
Chefs by San Francisco Magazine, has her own 6,100 sq. ft eco-friendly kitchen at
DINING IN and is celebrating her five-year business milestone, tripling her business
in just three years, and the San Jose delivery expansion is a mile-marker in her
continued mission to get the Bay area healthy. Currently, DINING IN\'s delivery area
includes Marin (from Golden Gate Bridge to Sir Francis Drake Blvd), all of San
Francisco, the East Bay from Piedmont to Berkeley including Oakland and The
Peninsula as far south as Menlo Park and Palo Alto.


\"San Jose is a natural progression in an expansion for Dining In. There are many
working professionals who would benefit from our services and the healthy food that
we offer. We have had a lot of requests to service this area over the last year.
Because of the new kitchen build out and the we have, we are able to provide fresh,
organic and wholesome meals to another Bay Area city. There are no other unique
services like DINING IN that delivers the high quality meals that we offer. Busy
people can keep their physiques lean by eating fresh food that is healthy and
prepared for them. Working moms will be able to put meals on the table for their
families that they know are nutritious and fresh. Working male execs who don\'t cook
or work long hours now can have something healthier than fast food. DINING IN will
be reaching out to nutritionists, personal trainers and other health professionals
to meet their client\'s specific dietary needs. We can cater to very specific needs
including low sodium, low cholesterol meals, low-calorie and low-fat options. Every
client receives personal attention,\" explains Chef Higgins.


Incorporating today\'s super power foods, including fresh leafy greens like kale,
chard, spinach and beet greens and grains like quinoa, barley, polenta, brown rice
and oats, which provide antioxidant support and fiber Chef Higgins utilizes her
gourmet culinary creativity to turn these super foods into a luxurious, healthy,
delicious DINING IN experience and a lifestyle change for the better. She creates
indulgent gourmet menus that taste decadent to the palate without anyone realizing
they are eating healthy.


A client for three years, Ken Levinson, CPA - Konetsky & Associates, found DINING IN
changed his lifestyle and sees how saving time really adds up! \"I work anywhere
between 40-70 hours a week, and even longer during tax season. I don\'t cook, so
after a long day I used to grab quick junk food on the way home. But being a client
of DINING IN has helped me make better eating choices, and now I have more time to
go to the gym to workout,\" he states.


WHY is DINING IN successful? Chef Higgins knows helping busy people break the fast
food cycle is vital to good health and wealth in terms of productivity and better
quality of life. The U.S. Census Bureau states in 2007 the average American
purchased fast food 16 days of the month. \"It is hard to break the fast food cycle
because we live in an instant society. There is a mentality that everything has to
get done today and that nothing can wait. Because of this, eating is a last priority
and the quicker the better. For some reason it seems more important to take care of
everything else first, leaving food, energy, nutrition and your well being last on
the list. There is a certain level of awareness that busy professionals need to
have, and that is they will get more out of their bodies via energy, focus and
better sleep when they take care of them,\" explains Higgins.


Michelle Weaver and her husband are like a lot of Bay area residents -- both work
full-time and have a family. Their lives three years ago, before DINING IN,
consisted of a lot of pizza, Chinese food and burritos. \"After my son was born we
were desperately in need of a service. With a baby and both of us working there was
no time to cook. We were eating take out or whatever we had on hand and it was
really unhealthy. DINING IN is a lifesaver. It really has helped my family in
balancing work and life -- more time with each other and less time in the kitchen.
We love the meals and really value eating healthy organic food. I also love the
addition of children\'s meals,\" states Weaver.


\"It is important as a family to eat together as often as possible, have well
balanced meals to meet the everyday demands on our minds and bodies, and to set a
healthy example for our kids. It can be challenging to work 10-12 hour days then
come home and prepare the meal that you \'want.\' DINING IN offers exactly what
parents want -- properly portioned, wholesome, fresh and organic meals. This is a
better alternative than eating out on a regular basis because it is more cost
effective and contains a lot less fat. The time a person will save shopping,
chopping, dicing, cooking and cleaning has already given them 1 - 1 1/2 hours in
their day to focus on other things. Not only this, they are actually investing in
their health by ordering well balanced meals. For those that actually invest in
their health by going to the gym, seeing a chiropractor, getting regular massages or
even pedicures, DINING IN is an extension of creating a well rounded life. You will
spend less per month eating six DINING IN meals per week than you will eating
gourmet take out or at restaurants,\" states Higgins.


Chef Higgins is a multi-hyphenate entrepreneurial business woman, Executive Chef,
Speaker, Culinary Instructor, Health Educator & Advocate, Wife and Mother, who\'s
worked in the test kitchens of Cooking Light, Weight Watchers, America\'s Best
Recipes and on the television show \"Follow That Food\" with Gordon Elliott for the
Food Network . Higgins has traveled the country performing cooking demonstrations
and insightful lectures on health and wellness to doctors, dietitians, health
professionals and nurses and has been active in many diabetes educational forums and
conferences. She is credited in three cookbooks.


Saving time, money and calories is not only a positive lifestyle change, but one
that is also changing in positive ways at DINING IN. More exciting new menu options
will continue to be launched this Summer. DINING IN is also offering kid-friendly
menus for busy families but will be expanding its menus to include The Daily Diet to
launch in July - an \"all-inclusive\" diet program for those serious about weight
loss. The program includes breakfast, lunch, dinner and two snacks, all within a
particular caloric range and fat content.


For interviews, please contact Publicist, Stacey Kumagai, Media 818-506-8675,
mediamonster@yahoo.com.This e-mail address is being protected from spam bots, you
need JavaScript enabled to view it For more information on DINING IN\'s time-saving
healthy food service, go to www.dininginsf.com.


# # #


Web Site: http://www.dininginsf.com

Contact Details: Contact Publicist Stacey Kumagai
Media Monster Communications, Inc.
818-506-8675
mediamonster@yahoo.com

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