Released on: June 2, 2008, 3:11 am

Press Release Author: Garry Edgell

Industry: Marketing

Press Release Summary: With the advent of the internet, e-mail marketing has become
the most effective tool to market products and develop brands in the shortest
time-span. Having an approximate reach of 91% among all internet users, e-mails have
proven themselves as the fastest means of communication. As technology advances by
the minute, newer techniques are being implemented to keep a track of the
effectiveness of e-campaigns.

Press Release Body: The internet is ever-expanding, and e-mails are the most
essential means of communication in the present times. Introduced in the 1960s,
their popularity has grown at an exponential rate. As e-commerce expanded its
avenues and brand recognition through the web began to take shape, e-mail marketing
quickly became an effective means for established brands and upcoming ones alike.
Although this form of marketing has a tremendous reach, there is a need for
continuous tracking of results, so as to measure its effectiveness.

Meenakshi Wali, Co-Founder and Business Development Head, RupizXpress, is of the
same opinion. In her own words, "E-mail marketing has become the quintessential
voice of branding today. While there are no questions regarding its effectiveness,
proper tracking techniques are most essential to make sure the campaign is heading
in the right direction." RupizXpress is one of the leading global e-mail marketing
agencies and provides web development solutions to many of the leading e-businesses
today.

Generally, as is also the case with Rupiz Media, email marketing solution providers
offer an array of services pertaining specifically to reporting the efficiency and
effectiveness of web marketing campaigns. There is special emphasis upon
subscribers, un-subscribers, invalid e-mail addresses, click-through and other
important factors in the form of organised reports. This also assists organisations
in keeping a watch on the strategy they want to follow, since many times, multiple
strategies of marketing are followed to filter out the ineffective ones.

In the present context, it can be said that e-mail marketing, though very effective,
can also backfire in many cases. For instance, if proper track-back techniques are
not employed, organisations might be misled to believe that their current strategy
is the most optimum one, hence leading to ineffectiveness of the entire marketing
campaign as a whole, if the strategy is not a good one. Hence, organisations willing
to go for e-mail marketing would do best to ensure proper evaluation of the
e-campaign. Fortunately for them, agencies like RupizXpress make sure that the same
does happen.

Web Site: http://www.rupizxpress.com

Contact Details: Rupiz Xpress
H - 23,
Sector - 63
Noida (U.P), 201301
India
Ph: +91-120-4216962
marketing@rupizxperss.com