Released on: June 11, 2008, 7:03 am

Press Release Author: Hannah Lane / apt marketing and pr ltd

Industry: Food & Beverage

Press Release Summary: SOHO Coffee Co. has relocated its existing Cribbs Causeway
store to a new, prime position within the shopping centre. The new SOHO store will
officially open on Friday 6 June in a central location with a larger footprint and
dedicated seating area.

Press Release Body: When the decision was taken to revamp Cribbs' Food Court, SOHO
faced a tricky decision. Stay, and enjoy the benefits of being in a designated food
area, or relocate to a stand-alone position. SOHO's management team decided that
moving offered the best way to take the fresh food and organic coffee chain forward
and continue giving customers the very best SOHO experience.

SOHO Director Chris Copner is excited about the move:

"The SOHO brand is moving forward really fast. This is the second new store in a
month, following the recent opening of our first motorway franchise at Strensham
Services on the M5.

After four extremely successful years at Cribbs, we decided to take the opportunity
to move out of the communal food court and into this prime, stand-alone location,
right at the heart of the shopping centre.

All of our team are really excited about showcasing the SOHO brand in this new
location and being able to give ever-better service to the many customers visiting
Cribbs Causeway."

Further information, interviews with Chris Copner and photo opportunities are all
available on request.


Web Site: http://www.sohocoffee.co.uk

Contact Details: Hannah Lane
account executive
apt marketing & pr
The Studios,
Beechurst House
The Reddings
Cheltenham
Gloucestershire
GL51 6RT
01242 250692
hannah@aptmarketing.co.uk