Released on: June 3, 2008, 12:16 am

Press Release Author: The Mobile Store

Industry: Telecommunications

Press Release Summary: Ms. Malaika Arora-Khan inaugurated the website -
www.themobilestore.in at The MobileStore, The site would be operational in 11 cities
across India.



Press Release Body: Mumbai, 03 June 2008: The MobileStore (TMS), the one stop mobile
solution retail chain announced the launch of Online Sales operations. The website
is launched with a capacity to serve 11 cities across India in the phase one which
will eventually extend in all locations pan India. Ms. Malaika Arora-Khan
inaugurated the website - www.themobilestore.in at The MobileStore store located in
South Mumbai.
The site would be operational in 11 cities across India; namely Mumbai, Bangalore,
Delhi, Chandigarh, Ludhiana, Hyderabad, Kolkata, Chennai, Cochin, Ahmedabad, Pune.
The website will host features like blog, reviews, search a handset with select
features, registration, news and also latest offers available at The MobileStore.
Mr. Rajiv Agarwal, CEO, The MobileStore Ltd said that, "After successfully launching
600 stores across the country, this is yet another customer friendly initiative from
The MobileStore which would enable the customer to purchase the latest in mobile
segment without stepping out of his residence or office. Currently, online sales is
operational in Mumbai and with the launch of its operations today we plan to deploy
services to 10 additional cities in phase one and eventually across India".
The online shopping enabled website will allow The MobileStore to get closer to its
web and tech savvy buyer. The website is very user friendly and makes it extremely
simple for the user to purchase a product, the customer can make a choice of a phone
using features and also shortlist on the basis of brands.
Ms. Arora- Khan who was present at The MobileStore to launch the Fly Hummer mobile
phone said, "Online Shopping is the buzz of the youth today with many of them going
tech savvy and rely on web for info on the latest gizmos. This initiative from The
MobileStore is in sync with youth today." Ms. Arora Khan accessed The MobileStore
online shopping enabled website and made a purchase of a Fly Hummer mobile.
The site will update the visitor on the latest in the handset, accessories and
gizmos market through its news feature. The site will be periodically updated with
offers available across The MobileStore outlets.
The MobileStore has plans to roll out 2500 stores across India in 600 cities within
the next two years. The MobileStore stands strong as on today with 600 stores across
India and many more rolling at the rate of 3 stores per day.
In an effort to help consumers make informed decisions, "The MobileStore" is
equipped with trained professionals who have undergone an extensive training program
on products and brands available at the store, thereby allowing them to provide the
right kind of guidance to the customer.
The MobileStore hosts a variety of brands like Nokia, Motorola, Sony Ericsson,
Samsung, LG and Fly to name a few. The MobileStore Ltd. has also tied up with all
leading service operators including Airtel, Vodafone, Idea, Tata Indicom and
Reliance Mobile offering the consumer a wide bouquet of options. The stores are
company owned and company run.
About The MobileStore;
India\'s first national chain of multi-brand and multi-service telecom outlets under
the brand name "The MobileStore" has already crossed the 600 mark MAKING IT THE
COUNTRY'S LARGEST MOBILE RETAILER, and geared up to set up over 2500 stores in the
next 2 years across 600 cities, thus covering virtually every major town in every
state across India.




Web Site: http://www.themobilestore.in

Contact Details: Mumbai
Essar House,
11, K. K. Marg,
Mahalaxmi,
Mumbai - 400034