swordfish pr to work with Owlient

Released on: June 13, 2008, 6:07 am

Press Release Author: ilka toellner/ swordfish pr GAMES

Industry: Computers

Press Release Summary: Starting immediately, swordfish pr will advise and support
the Owlient company in all press-related matters. The French publisher of browser
games for passionates, whose virtual horse breeding game \'Howrse\' already has more
than 4.5 million registered users in 15 countries on 3 continents, is thus expanding
their presence in Germany.

Press Release Body: In Howrse, the free online horse game for all age groups,
players get to breed and raise horses, as well as take over the responsibility of
running an equestrian center. At howrse.de, you pick the horse or pony of your
dreams with just a few clicks, choosing between more than ten different breeds and
various colors. Besides performing daily horse care chores, you get to participate
in races, cross-country events and show-jumping tournaments. Players can obtain the
needed accessories in the store, or visit the market and trade in rare items for
passes which give their horses power and strength, and may even transform them into
super-strong mythical creatures. This appealing and entertaining game playfully
conveys knowledge about horses and ponies, allowing them to closely follow and help
determine a horse\'s development, from foal to adult. In the forums, horse lovers get
to talk about their horses and share their success. After no more than six months,
the German version www.howrse.de already has more than 315,000 registered users.

\"swordfish pr impressed us with their great know-how in the areas of games and
lifestyle,\" says Frédéric Cremer, Owlient\'s Business Development Manager D-A-CH.
"The agency possesses the kind of expertise and expansive, personal press contacts
that we expect for the optimal communication of our products.\"

About Owlient:
Owlient SA, headquartered in Paris, France, is a company that develops browser games
and services for communities of passionates and was founded in 2005 by Olivier
Issaly and Vincent Guth. By now, the enterprise has more than 40 employees. Besides
the virtual horse browser game howrse.com, with more than 4.5 million international
registered users in 15 countries on 3 continents, Owlient is also responsible for
the French online game aquariow.com targeting aquarium passionates. Owlient has been
auto-financing itself during two and a half years before recently having recorded a
capital increase of three million Euros from the Innovacom Venture Capital Fonds.
For further information, please refer to www.owlient.eu and www.howrse.com.

About swordfish pr:
The public relations agency swordfish pr was founded in February, 2008, and is
headquartered in Munich. swordfish pr GAMES specializes in supporting clients from
the sectors of console, PC, mobile and browser games, e-sports, mobile phone
software, and entertainment electronics. With more than eight years of PR
experience, including four years in the area of games, the agency offers
professional know-how and excellent contact with the press. swordfish pr has partner
agencies in the USA, the UK and Europe; current clients include Crafty Studios,
Games08, GamingXP, FISHLABS, Netbiscuits, Owlient, and others.
For more information about swordfish pr, see www.swordfish-pr.de.

Web Site: http://www.swordfish-pr.de

Contact Details: swordfish pr GAMES
Ilka Toellner
Trogerstrasse 17
D-81675 Munich, Germany
Phone: +49 (0) 89 600 31641
Fax: +49 (0) 89 600 31650
ilka@swordfish-pr.de
www.swordfish-pr.de

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