APG Brands launches innovative household range of ONESYSTEMT wipes with dispenser
Released on: July 24, 2008, 9:13 pm
Press Release Author: Douwe Cramer
Industry: Marketing
Press Release Summary: APG Brands today announces the launch of OneSystemT wipes, the first series in its Environmental Home Solutions (EHS) dispensing systems.
Press Release Body: APG Brands today announces the launch of OneSystemT wipes, the first series in its Environmental Home Solutions (EHS) dispensing systems. The innovative OneSystemT wipes platform features a reusable, patent pending and multiple-placement dispenser. The initial wipes launch range consists of a multi-surface hygienic cleaning wipe and aglass cleaning wipe.
The OneSystemT wipes dispenser was designed to be placed on countertops, neatly stored in drawers, mounted easily on the wall or inside a cabinet door in the kitchen or the bathroom, putting wipes \"where and when you need them\" for added convenience. The innovative dispenser with its one-handed operation and SUPERTRACKT enabled design keeps wipes moist, is easily refillable and mountable within seconds. The OneSystemT wipes dispenser also saves more than 60% on packaging compared to traditional one-time use canisters and tubs.
All OneSystemT wipes come in soft refill packs with the special patent pending SUPERTRACKT for quick dispenser refill changes and a better moisture seal. Furthermore, all OneSystemT wipes are designed to be effective for each particular job and printed with a uniquely color coded icon to ensure that one uses \"The Right Wipe for the Right JobT\". For example, hygienic wipes are printed with a blue shield and cross icon, while the glass wipes with a blue window icon.
The household wipes category in North America and Europe are $1.7 billion and $1.8 billion, respectively and growing in double digits for surface care. OneSystemT wipes offer distributors and retailers a unique opportunity to benefit from this large and growing market. In addition, OneSystemT wipes provides a truly differentiated and innovative product to an increasingly crowded category.
Douwe Cramer, Executive Director, International Development for APG Brands, added \"independent market studies show 85% of consumers would put the dispenser in the kitchen or the bathroom and 2/3 of consumers were interested to place more than one dispenser in their home, including in other rooms. This clearly demonstrates consumers like the convenience of wipes \'where and when you need them\'\". Furthermore, \"over 90% of consumers believe that the OneSystemT wipes dispenser is more environmentally friendly that traditional canisters and tubs.\"
APG Brands is a branded manufacturer, marketer and distributor of innovative and market leading brands, globally. Leveraging its international reach, APG Brands has the unique ability to both monitor and execute strategies for APG and its clients, across all major markets. APG Brands is the developer and owner of the OneSystemT brand, which forms the basis of its Environmental Home Solutions (EHS) dispensing systems. APG Brands is an APG World company, with regional offices in Vancouver, Canada, Leper, Belgium, and Hong Kong.
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