Dr Emil Chynn Featured On Fox News (WNYW-TV)

Released on: July 3, 2008, 2:01 am

Press Release Author: Swan

Industry: Marketing

Press Release Summary: Dr. Chynn explains on the segment that he uses this
promotional technique as a way to reach people in their 20s, 30s, and 40s who
frequently use the Internet and may be interested in laser vision surgery.

Press Release Body: New York, NY, July 03, 2008 -- Dr. Emil Chynn of the Park Avenue
Laser Vision (PALV) Center recently appeared on Fox Weekend News on Saturday, June
28, 2008, as a featured guest to discuss the issue of offering his patients
discounts for posting videos of their laser surgeries on the popular video sharing
site, Youtube.

Dr. Chynn, who heads the Park Avenue Laser Vision Center in Manhattan, currently
offers any of his patients who undergo the laser vision correction surgery at his
Center a small discount off the procedure if they post a video of their surgery on
YouTube as a way of endorsing PALV. Dr. Chynn explains on the segment that he uses
this promotional technique as a way to reach people in their 20s, 30s, and 40s who
frequently use the Internet and may be interested in laser vision surgery.

When questioned on Fox News (WNYW-TV) last Saturday if this practice was at all
unethical, Dr. Chynn explained that it was simply a way for the younger
Internet-savvy generation to share their surgery experience with their friends and
also a way to educate that demographic about the difference between LASIK (cutting)
and LASEK (no-cut, no-flap) vision correction and perhaps remove any trepidation
they may have towards the surgery.

"We only give them a $100 gift certificate to compensate them for their time if they
choose to do this after the surgery," Dr. Chynn explained on Fox News. "Probably
only about 5% of our patients actually take the time to do it. So you see it's not
really a conflict of interest, otherwise we would have 90% of the people doing it."
The Fox News segment can be viewed on YouTube at
http://www.youtube.com/watch?v=VllFdueyRfU.

Dr. Chynn, who has been successfully performing laser vision correction surgeries
for over a decade, is getting more attention with his "eye-popping" marketing
tactics. In a New York Times article published 26 June 2008, PALV was also featured
for its unique patient endorsement campaign on YouTube.

Dr. Chynn, who holds an MD from Columbia University and an MBA from NYU. has
performed over 11,000 laser surgeries without a single lawsuit. He was also the
first eye surgeon in New York City to receive the LASIK surgery himself and to
perform the most advanced laser eye surgery , CustomVue WaveFront MonoVision (just
approved by the FDA in March 2008.)

Dr. Chynn also entices new patients by holding bi-monthly free seminars that are
open-to-the-public and allows people to stand next to him in the procedure room to
observe as he performs a surgery. In addition, the PALV has launched their new
website that includes a simulator that enables viewers to experience a simulation of
a laser vision correction procedure.

To attend a free surgery seminar, call (888) I-WANT-2020 (888-492-6820), or (212)
741-8628 (M-F, from 10-6) to reserve a seat. Upcoming seminars will be held on 7/9,
7/23, 8/6, and 8/15 at 5 - 6:30pm at
Park Avenue Laser Vision, located at 102 E. 25th St. (at Park Avenue South), New
York, NY 10010.
http://www.ParkAvenueLaser.com
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Contact :
Swan
Park Avenue Laser Vision
102 E. 25th St. (at Park Avenue South)
New York, NY 10010.
(212)741-8628
info@parkavenuelaser.com
http://www.ParkAvenueLaser.com

Web Site: http://www.ParkAvenueLaser.com

Contact Details: Contact :
Swan
Park Avenue Laser Vision
102 E. 25th St. (at Park Avenue South)
New York, NY 10010.
(212)741-8628
info@parkavenuelaser.com
http://www.ParkAvenueLaser.com

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