Released on: July 16, 2008, 6:24 am

Press Release Author: Karen Schaefer

Industry: Real Estate

Press Release Summary: In a troubled market flooded with sellers and dropping
prices, real estate entrepreneur Karen Schaefer is quietly causing a selling
phenomena. Her Colorado based Staging and Design company, Simple Appeal Inc. is
teaching students across the country how just 5 proven strategies will repeatedly
sell a property twice as fast, for full market value. And it's all thanks to
techniques she learned pumping gas at her Dad's service station.

Press Release Body: Karen Schaefer says about selling in today's market, "If you
want full market price for your house, you don't have to accept that it's going to
take a long while to get it sold." She adds, "Out of necessity I had to develop
some innovative strategies for my own properties to get them sold and learnt very
quickly what worked and what didn't through the school of hard knocks."

"The real secret to selling fast in any market is to make your house unforgettable,"
says Schaefer. "It's about staging your house to leverage the emotion of your
buyers, so your house is the only one they remember out of the twenty-five others
they saw that day". Schaefer adds "As a seller you also need to have a thorough
understanding of who your customer is, how to reach out to them through your
marketing and how to squeeze the most value from the least dollars to get your house
ready for sale".

"These principles are the cornerstones of my proven 5 step system to selling your
house fast which I learnt at a very young age from my Dad" she says. "His service
stations showed me how powerful proper staging is to attract your customers at a
premium price". Schaefer adds "Back then, he was the only gas station owner to
keep meticulously manicured rosebushes, gas pumps shone hourly, unbelievably clean
bathrooms complete with a small vase of fresh flowers and hand towel, and a fresh
pot of coffee brewing with the morning paper, waiting to greet every customer."
Says Schaefer "My Dad really was the ultimate property designer. He consistently
won award after award and ran one of the most profitable service stations in the
country."

"People ask me to teach them my system all the time, because I'm out there in the
field and they see my results every day." Schaefer adds "My Dad was my inspiration
for starting my own staging and design company so I could teach others the
techniques I learnt from him". She says "My two day staging and design event has
helped so many people sell properties that before, were just sitting on the market
with no offers. It's great for people to know that they have a proven strategies
that will work in every market".


Founded by Karen Schaefer in 2005, Simple Appeal Inc is the premier nationwide
Staging and Property Design company. Simple Appeal is renowned for revolutionizing
the business of selling real estate through it's educational seminars and proven 5
step system that guarantees to sell a house in half the time at full market value.
Full Property Designer accreditation is also available through Simple Appeal Inc.
and the Association of Property Scene Designers (ASPD).
See www.simpleappeal.com


Web Site: http://www.simpleappeal.com

Contact Details: Karen Schaefer
PO Box 271
Manitou Springs, CO 80829
719-244-3420
karen@simpleappeal.com