Released on: July 3, 2008, 5:39 am

Press Release Author: Simplify Digital

Industry: Telecommunications

Press Release Summary: Ofcom has officially announced that Simplifydigital is the
first and only digital TV, broadband and home phone retailer to be given its
official accreditation of impartiality for its price comparison calculator.



Press Release Body: Ofcom has officially announced that Simplifydigital, is the
first and only digital TV, broadband and home phone retailer to be given its
official accreditation of impartiality for its price comparison calculator.

Simplifydigital's accreditation is significant given that no other retailers or
consumer comparison sites offering these services have been accredited and consumers
are crying out for accurate and impartial digital TV, broadband and home phone
advice they can trust.

A recent survey* showed that impartiality was the single most important factor of
all those considered by customers,when they use a comparison service with over two
thirds (69%) of respondents wanting reassurance that the advisor they were speaking
to was genuinely impartial.

The Ofcom accreditation of Simplifydigital confirms to consumers that its price
comparison calculator is not only impartial, but also, accurate; transparent in
showing customers how it makes money; and offers comprehensive choice.

Simplifydigital was launched earlier this year by former Sky Marketing Director
Charlie Ponsonby. It offers consumers a free digital advisory service, to cut
through the confusion and ensure that they find the best value digital TV, broadband
and home phone deals that meet their unique requirements. Simplifydigital's experts
are also on hand to ensure that the services are installed in customers' homes with
minimum of fuss.

The free Simplifydigital service is delivered via their experts over the phone or
online at www.simplifydigital.co.uk and uses Simplifydigital's proprietary
comparison technology to match an individual's unique digital requirements to one of
over 15,000 package combinations on their database containing all the UK's leading
digital TV, broadband and home phone service providers.
Charlie Ponsonby, CEO of Simplifydigital commenting on the Ofcom accreditation says:

"Consumers can save an average of £160** per year if they are clever in the choice
of their digital TV, broadband and home phone services. But finding the right deal
can be a nightmare in a world of complicated technology and confusing offers.
Trust, transparency and impartiality are the biggest concerns of consumers. This
new accreditation sets the benchmark against which all other companies will be
judged and assessed. My hope is that all other companies will go through the same
rigorous process that we have. Consumers deserve it!"


Web Site: http://www.simplifydigital.co.uk

Contact Details: PR Contact details
Charlie Ponsonby
CEO
SimplifyDigital Limited
1 Hammersmith Grove
London
W6 0NB
020 7788 1022