Released on: July 3, 2008, 4:28 am

Press Release Author: Tim Lundberg

Industry: Apparel & Fashion

Press Release Summary: H.Samuel is proud to exclusively debut the Russell Simmons
Jewelry Co Collection, featuring the US best selling Green InitiativeT Bracelet and
Steel Collection.

Press Release Body: Russell Simmons Launches The Green InitiativeT Bracelet in the UK
H.Samuel and The Simmons Jewelry Co are proud to introduce an exquisite collection of premium
quality malachite and raw diamond unisex bracelets in aid of the Diamond Empowerment
FundT.

Worn by celebrities such as Beyonce Knowles, Mischa Barton and Forest Whittaker,
this statement piece is now internationally recognised as a symbol of universal
support for the African people. The design of the bracelet is a perfect
representation of the beliefs and aims of the charity behind its launch. The green
malachite is symbolic of the care of the planet and, in fact, the African continent
and its natural and human resources.

H.Samuel Exclusive
Founded in 2007, the Diamond Empowerment FundT (DEF) is a non-profit international
organization established in order to work towards the empowerment of Africa. The
fund's mission is to raise money and support education initiatives that develop and
empower people in African nations where diamonds are a natural resource.

Available exclusively in selected key H.Samuel stores and from hsamuel.co.uk, The Green Initiative bracelet is
available in two unisex sizes and is priced at £125. There will be a donation of $20
($US) to the Diamond Empowerment FundT from the sale of each piece, in order to
further aid the African people through structured educational programs.


Also Available - The Steel Collection
The Simmons Jewelry Co collection has taken the United States by storm and its
exclusive UK debut at H.Samuel has been hotly anticipated.

Designed by Russell Simmons himself, the Steel Collection features a unique
combination of materials, each piece consisting of steel, rubber and diamonds.
Taking inspiration from Hip-Hop culture the oversized, bold and edgy designs command
the position between high fashion and jewellery, with an added urban edge.

Godfather of Hip-Hop
Russell Simmons is the Godfather of Hip-Hop culture. As creator of Def Jam records,
he made Hip-Hop the biggest selling, most vibrant and important youth culture of all
time.

Other credits include Phat Farm and Baby Phat, the best selling book, 'Do You' 12
Laws to Access the Power in You' and continued work in Africa.

About H.Samuel - A Nations Favourite
H.Samuel are the nation's favourite High Street Jeweller with over 375 stores and a
retail website at www.hsamuel.co.uk. Featuring an incredible range of watches
including fashion watches, through dress and sports watches, H.Samuel also has a
stunning range of jewellery, collectibles and gifts for all occasions, offering
something for every taste and style. H.Samuel is part of the Signet Group, the
world's largest speciality retail jeweller.
To see the full range of Russell Simmons Co. Collection and grab some of their style
for yourself go to: http://www.hsamuel.co.uk/webstore/browse/N/54+4294966886/

PR contact:
Tim Lundberg
Copywriter
Signet Trading ltd
www.hsamuel.co.uk
www.ernestjones.co.uk
D - 0208 207 8312
E - tim.lundberg@signet.co.uk


Web Site: http://www.hsamuel.co.uk

Contact Details: Tim Lundberg
Copywriter
Signet Trading ltd
Imperial Place
3 Maxwell Road
Borehamwood
WD6 1JN
0208 207 8312
www.hsamuel.co.uk