Released on: August 22, 2008, 5:16 am

Press Release Author: Chike Chukwulozie

Industry: Apparel & Fashion

Press Release Summary: Proceeds from Back to School Clothes, Fall & Winter Designer
Children\'s Clothes & Baby Clothes Help Fight Hunger in Starving Children from Over
40 Countries Worldwide


Press Release Body: New York, NY, CA, August 22, 2008 -- Estella, a leading retailer
of Baby Clothes, Designer Children\'s Clothes & Unique Kids Clothes, today announced
the debut of their back to school clothes and partnership with Action Against
Hunger, a charity devoted to fighting hunger in more than 40 countries. For every
purchase made from Estella this Fall and Winter, the retailer of contemporary
fashions designed for children, will donate one Plumpy'Nut to a child in need.
Featured on CBS\'s 60 minutes and other prominent media, Plumpy\'nut is a prepackaged,
easy to administer peanut butter based concoction that helps severely malnourished
children (6 months to 5 years old) recover from starvation.

Estella kicks off this charitable campaign with the arrival of its back to school
collection of designer children\'s clothes and fall apparel including kids shirts,
shorts, dresses, coats, outerwear, trousers and pants for boys and girls, unisex
baby clothes, baby boy and baby girl clothes.

This charitable campaign is designed to raise awareness of a little known
breakthrough cure for a big disease afflicting less fortunate babies and kids, the
same age as the children our store caters to," said Estella co-founder Chike
Chukwulozie. "As an African-born American, I have witnessed childhood starvation
and am excited to be doing something about it. While Estella's campaign will not
eradicate childhood starvation, we can help raise awareness and save a few lives,"
added Mr. Chukwulozie.

One of the first lines to arrive that will benefit this hunger fighting program is
European designer Album di Famiglia. Estella introduced this European designer to
New York and online in 2003 and has now collaborated with Album di Famiglia to
launch a line of baby onesie rompers. Exclusive to Estella, these striped one-piece
rompers are modern, stylish, cashmere soft, yet practical and easy to care for.
Made with machine washable cotton, these one-piece bodysuits make great baby gifts
or baby shower gifts.

With the launch of its back to school season, Estella is also proud to debut
European designer, Mormor. This Danish designer makes its US debut at Estella with
hand knit baby sweaters, baby knits, kids sweaters and kids knits. In addition,
Estella will be making other prominent designer debuts later this fall with the
inclusion of Add; Belgian artisans Max & Lola and Simple Kids; French designers
Hartford Kids & Bon Bon; British designer Caramel Baby & Child; American designers
Kit+Lili, Kingsley and One Kid (luxury, yet affordable Baby coats, girls coats and
boys coats); and many other high end brands perfect for Fall apparel and back to
school attire.

With an appearance in September's Cookie Magazine, Estella's Back to School and Fall
Season is already making a splash with significant contributions going towards the
Action Against Hunger campaign. \"Our goal at Estella is to provide customers with
unique fashions that are distinctive yet practical, comfortable, yet contemporary
and to do so with civic responsibility. With our collaboration with Action Against
Hunger and prominent designer collections, we have squarely met this goal this
season." stated Mr. Chukwulozie.

With appearances in The New York Times, Elle Magazine, Dailycandy.com, CNN.com,
Vogue, InStyle, NBC's Today Show, Town & Country, US Weekly and numerous other
publications, blogs and web sites, Estella is the leader in baby clothes and
designer kids clothes. For more information on Estella or to start shopping for
unique baby clothes and kids clothes, please visit http://www.estella-nyc.com.


About Estella
Renowned as the source for cutting-edge kids clothes, Estella has quietly
established itself as the designer infant clothing shop that celebrities, stylists,
royalty and those in the know look to when they want something fresh. Featuring
distinctive and unique baby clothes and kids\' clothes that are brought to life with
modern designs, incredible detail, unusual colors and sumptuous fabrics, Estella\'s
innovative approach offers gorgeous items selected for beauty and character.
Founded in 2002, Estella is privately held and headquartered in New York, NY. For
more information about Estella, please visit the company\'s web site at
http://www.estella-nyc.com.
Press release Submission by PressReleasePoint(http://www.pressreleasepoint.com/)

Contact:
Chike Chukwulozie
Founder
Estella
New York, NY
877 755 3553
contact@estella-nyc.com
http://www.estella-nyc.com/

Web Site: http://www.estella-nyc.com/

Contact Details: Chike Chukwulozie
Founder
Estella
New York, NY
877 755 3553
contact@estella-nyc.com
http://www.estella-nyc.com/