Released on: August 29, 2008, 5:04 pm

Press Release Author: Shannon Cherry, APR, MA

Industry: Marketing

Press Release Summary: Publicity and marketing expert reveals the proper way to
write a lede this month!

Press Release Body: Albany, NY -- August 21, 2008-- Publicity and marketing expert
Shannon Cherry, APR, MA has just released her most recent article in a series of
free articles on her Web site. The article, Are You Leading with Your Lede?,
is available for immediate viewing and audio download at href=\"http://www.thepowerpublicist.com\">www.thepowerpublicist.com.

Many business owners and entrepreneurs complain that they don't know how to write a
press release properly. According to Cherry, many marketing challenges can be traced
back to a mere handful of mistakes.

Cherry is known as "The Power Publicist," and is the founder of Be Heard Solutions
(www.beheardsolutions.com), a virtual
publicity and marketing firm. She helps entrepreneurs and business owners attract
more targeted prospects by using the power of publicity and promotions. The author,
international speaker and media professional has more than twenty years experience
as a journalist and public relations practitioner.

This month, the publicity and promotions strategist outlines tips and tactics to
help small business owners and entrepreneurs craft good first paragraphs in their
news releases. By applying the information in the article, business owners can more
clearly define their own successful marketing strategies and start reaping the
rewards, mainly more leads, customers, sales and money.

"With only a few seconds to grab a journalist's attention, it's important that the
first paragraph of any release (also known as the lede), entices them to read more,"
says Cherry. "By doing it correctly, it gives business owners an edge over others to
get that much-coveted media coverage."

Read and download the audio version of Are You Leading with Your Lede? for
free at www.thepowerpublicist.com to
uncover six tips to improve the leading paragraph of a news release.

Upcoming articles will address other ways that business owners can rev up their
results using publicity and promotions. Readers will learn about:
- Working with reporters
- Creating promotional materials
- Low-cost marketing tactics
- Media relations

To access the complete article series, visit href=\"http://www.thepowerpublicist.com\">www.thepowerpublicist.com.

About Be Heard Solutions (href=\"http://www.beheardsolutions.com\">www.beheardsolutions.com)
Founded by The Power Publicist Shannon Cherry, Be Heard Solutions is a virtual
publicity and marketing firm that helps business owners and entrepreneurs attract
more targeted clients and customers by using the power of publicity and promotions.
In addition to one-on-one marketing communications services, Be Heard Solutions also
provides products and learning programs to help business owners, solo-professionals
and consultants take their marketing and their businesses to the next level. For the
free Publicity Power Pack, visit www.BeHeardSolutions.com.

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Contact:
Shannon Cherry
Be Heard Solutions
800.257.0633
news@cherrycommunications.com

Web Site: http://www.BeHeardSolutions.com

Contact Details: Shannon Cherry
Be Heard Solutions
800.257.0633
news@cherrycommunications.com