Released on: August 5, 2008, 5:42 pm

Press Release Author: The Art Institute of California - Orange County

Industry: Apparel & Fashion

Press Release Summary: The Re-Mix, Re-Design and Re-Construct Fashion Challenge is
sponsored by Fox Head, Inc.

Press Release Body: Fashion Design students at The Art Institute of California -
Orange County have been thrown into a challenge worthy of a Project Runway episode.
At stake is a $500 fall back-to school wardrobe and the chance to earn a paid
internship with Fox Girls.

The Re-Mix, Re-Design and Re-Construct Fashion Challenge sponsored by Fox Head, Inc.
requires students to create at least two complete head to toe looks by ripping,
tearing, cutting and then sewing back together materials from Fox's fall and holiday
clothing line.

"We gave each student a box of Fox clothing that included everything from surf
trunks and motocross jerseys and pants to beach towels, gloves and socks," said
Marketing and Communications Manager Mindy Foster. "They need to take the original
pieces, tear them apart and re-construct them to create their brand new designs."

The students will develop their designs over a four week period with a little help
and guidance from the Fox design staff. Fox designers will work with the students in
class to explain the Fox audience and the design inspiration behind the fall and
holiday line.

On August 16, the students' work will debut at the Re-Mix, Re-Design, Re-Construct
Fashion Show hosted at Fox's new Orange County Design Center in Irvine, CA. After
the models walk the runway in their unique designs, a panel of judges will review
and score the looks in the following four categories: innovation, aesthetics,
process and benefits to the user.

Prior to the fashion show, Fashion Marketing & Management students will jump in on
the competition by planning the casting call for runway models and competing to see
who can develop the best marketing campaign to promote attendance at the Re-Mix,
Re-Design and Re-Construct Fashion Show. One winner will be awarded $300 in Fox
product and the chance to earn a paid internship with the Fox marketing
communications department.

The entire competition will be captured on video and aired on foxhead.com along with
a special recap covering the projects which will premiere during the fashion show.

"Working with Fox has helped bring the real world into the classroom," said Mary Ann
Gale, Fashion Design and Fashion Marketing & Management Academic Director. "This has
been such a great learning experience for our students. I look forward to working
with Fox on future projects."

Media Contacts:
Tricia Cook, 714.338.1303 or tacook@aii.edu
Veronica Orozco, 714.830.0221 or vorozco@aii.edu

The Art Institute of California - Orange County
The Art Institute of California - Orange County is a design, media, fashion and
culinary arts school providing bachelor's and associate's degree programs in
Advertising, Baking & Pastry, Culinary Arts, Culinary Management, Digital
Photography, Fashion Design, Fashion Marketing & Management, Game Art & Design,
Graphic Design, Industrial Design, Interior Design, Media Arts & Animation, Visual
Effects & Motion Graphics, Visual & Game Programming and Web Design & Interactive
Media. Located in the heart of Orange County's South Coast Metro region, The Art
Institute is ideally situated in close proximity to Orange County's thriving
business community, cultural attractions, shopping, entertainment and its famous
beaches. The school is one of The Art Institutes (www.artinstitutes.edu), a system
of over 40 education institutions located throughout North America, providing an
important source of design, media arts, fashion and culinary arts professionals.

Fox Head, Inc.
For three decades, Fox Head, Inc. has been a global leader in the Action Sports
industry producing dynamic designs. The Fox Head logo is recognized as a brand
synonymous with quality and innovation. While remaining true to motocross roots, Fox
is committed to original and innovative styles in performance apparel, men's and
women's sportswear, footwear, eyewear and accessories. Fox is a Design House that
values irreverence, invention, quality and sets high standards that show through in
every product we make. For more on Fox, please visit www.foxhead.com.

Web Site: http://www.artinstitutes.edu/orangecounty

Contact Details: Veronica Orozco
3601 W. Sunflower Avenue
Santa Ana, CA 92704
Phone: 714.830.0221
Fax: 714.556.8937
vorozco@aii.edu