Released on: August 5, 2008, 12:26 am

Press Release Author: Colin Saldanha

Industry: Electronics

Press Release Summary: Electronics retailer experiencing record sales as a result of
Dubai Summer Surprises 2008 Special promotions

Press Release Body: Dubai, United Arab Emirates, August 05, 2008: Sharaf DG, Dubai's
largest one-stop electronics destination in the region and winner of the 'Best
Retailer for Marketing/ Promotion' and 'Store Concept of the Year' awards at the
Middle East Retail Academy Awards Ceremony held in May '08, has been experiencing
record sales during Dubai Summer Surprises (DSS) 2008 as a result of it's exciting
'DSS Chill Thrills' promotion. The promotion guarantees that every customer who
spends AED 100 at any Sharaf DG outlet across Dubai gets gifts worth AED 160
including a Dreamland Aqua Park voucher and a free pass to 'Chillout' - the Middle
East\'s first-ever ice lounge at the Times Square Center in Dubai. The customer also
stands a chance to win gold coins every week. This in addition to special offers,
cross promotions, discounts and new product launches combine to ensure a memorable
experience for shoppers this DSS which ends on the 22nd of August, 2008.

Mr Nilesh Khalkho, CEO, Sharaf DG comments "DSS has been a very successful
initiative by the government to attract tourists and Sharaf DG has capitalized on
the popularity of the festival by offering shoppers excellent value coupled with a
unique experience through it's 'DSS Chill Thrills' promotion. What better way to
escape the soaring temperatures of Dubai summer than to treat yourself and the
family to an enjoyable day out at Dreamland Aqua Park or head to 'Chillout' - the
newest fashionable hangout in Dubai. The fantastic value proposition of our
promotion and other customer-focused initiatives like 100% consumer finance on
'big-ticket' purchases have led to a record footfall and sales this summer at our
stores".

As part of it's DSS activities, Sharaf DG launched the 'Annihilator' PC - the
world's fastest gaming PC in addition to a host of latest tech gadgets. Exclusive
and astounding offers include among others the Casio Z8 Exilim camera at a price of
only AED 499, a free 32" BenQ LCD TV with the purchase of a 42" BenQ LCD TV and two
LG mobile phones for a combined package price of AED 222.

Ends-
About Sharaf DG:
Sharaf DG, a part of the Sharaf Group, is a whole new concept in Electronics
Retailing in the UAE conceived to meet the growing demands of the discerning
customer. The stores in Ibn Battuta Mall, Deira City Center and Times Square Center
are designed to international standards is a benchmark in store sophistication and
customer friendly design.

Sharaf DG is not just an electronics store, but a new lifestyle experience where
customers can find the widest range of brands in the region across categories like
Consumer Electronics, Home Entertainment, IT, Telecom, Home Appliances, Marine
Electronics and much more.



Web Site: http://www.sharafdg.com

Contact Details: For further information, please visit http://www.sharafdg.com


Media Contact:
Mr. Colin Saldanha
PR Consultant
OAK Consulting
Email: colin@oakconsulting.biz
Tel: +971506400762