Released on: August 1, 2008, 4:23 am

Press Release Author: UpdateStar

Industry: Software

Press Release Summary: UpdateStar is the #1 source for complete software information
- on the web as well as on a user\'s desktop. Software developers can now join the
newly-launched \"Share\" program, an advertising revenue sharing program. Developers
can register and use the updatestar.com portal as their download mirror and receive
a significant portion of shared ad revenue created with their content - the software
programs they produce. This way even freeware authors can establish a new,
substantial revenue stream by partnering with UpdateStar. The Share program is open
to commercial software vendors as well as shareware and freeware authors.

Press Release Body: UpdateStar\'s software search engine allows users to access a
very large software database. With more than 95.000 recognized software programs
UpdateStar has for many users quickly become one of the primary sources for complete
software information. The UpdateStar freeware client provides users with a free
world-class service by keeping a PC\'s software up-to-date, increasing a user\'s
security and productivity.

UpdateStar currently provides users with program update information for 2.5 million
installations - daily. UpdateStar's new Share program is all about empowering
software authors of freeware and shareware software to provide them with an easy to
use distribution platform and to share ad revenue created through their software.

How ad revenue sharing works

Many software authors use download mirrors such as download.com, albeit without
receiving margins. UpdateStar aims at changing that. The new Share program lets
software authors participate in revenue created using their content, because
UpdateStar \"shares\" ad revenue with their partners.

This way UpdateStar offers authors of freeware software and shareware vendors a new
recurring revenue stream. Once registered, UpdateStar splits the revenue created
from your UpdateStar product pages 50/50 with the partner.

There are basically two ways that software authors create ad revenue together with
UpdateStar:

+ From linking directly from the developer website to UpdateStar product pages as a
download mirror

+ From repeated download traffic caused by update alerts via the UpdateStar freeware
client, with its constantly-growing installation base linking to the product pages

Authors receive a monthly report from UpdateStar about their Share program
performance, which tells them exactly how much they are earning from the Share
program.

Software vendors as well as freeware authors may apply for the Share program on
UpdateStar\'s website at http://business.updatestar.com. The website also offers
additional information on successfully participating in the Share program.

About UpdateStar

UpdateStar is the #1 source for complete software information and makes the life of
every computer user easier. The UpdateStar software search engine and the UpdateStar
freeware client provide millions of users with a free world-class service by keeping
a PC\'s software up-to-date, increasing a user\'s security and productivity.
UpdateStar currently provides users with program update information for 2.5 million
installations - daily. Our worldwide community helps maintain the UpdateStar
database, and the positive feedback we receive each day shows just how impressed
users are
with the UpdateStar concept. UpdateStar provides users with valuable product
information and optimal licensing offers for shareware and commercial products.
UpdateStar cooperates with hundreds of software manufacturers and e-commerce
partners.

Web Site: http://www.updatestar.com

Contact Details: Frank Alperstaedt
UpdateStar GmbH, Am Borsigturm 50, Third Floor, 13507 Berlin, Germany
+49 30 4303 4350 main
+49 30 4303 4398 fax
frank.alperstaedt@updatestar.com

Press representatives can find further information, texts, screenshots, packshots
and contact details online at
http://www.updatestar.com/en/press/
http://www.updatestar.com/en/facts/