Released on: September 4, 2008, 8:54 am

Press Release Author: Ashok Mani

Industry: Software

Press Release Summary: Webinar will provide insight into why the business should own
testing and challenges the status quo along providing thought provoking ideas

Press Release Body: Hyderabad, India; London, UK; Philadelphia, Lindon, USA;
September 3rd, 2008: AppLabs, the world’s largest independent testing, quality
management and certification solutions company, today announced that it will host a
live Webinar entitled ‘The Future of Testing is in the Business.’ The thirty-minute
event will take place on Wednesday, September 10, 2008 at 11:00 AM - 11:30 AM EDT /
4:00 PM - 4:30 PM GMT / 8.30 PM - 9.00 PM IST.

Testing is a business imperative. Testing helps organizations to realize and
maximize the value of the business benefits that accrue from business and IT change
projects. So why is testing traditionally owned by IT and why is it perceived to be
a second class citizen within the IT community, let alone within the business? In
the Webinar, the host Ian Londesbrough, Principal Consultant at AppLabs would
addresses the preconceptions and prejudices which are rife in the IT and business
communities and demonstrate that testing has a pivotal position as mediator,
translator, negotiator, critical friend and arbitrator between the business and IT.

Profile of Ian Londesbrough:

Ian Londesbrough is a Principal Consultant at AppLabs. He is an inspirational
thought leader and presenter who regularly speaks at conferences (e.g. ICSTest,
National Outsourcing Association, EuroSTAR 2007, Butler Group, IEEE ICST 2008.), at
Universities and to large multinational organizations on the ‘people and
organizational aspects of testing and the importance of testing as a quality
governance and assurance imperative. Ian\'s insight into why the business should own
testing will challenge the status quo and provide thought provoking ideas.

This Webinar is aimed at the following roles within enterprise organizations:

- CIO/COO/CMO
- Business Unit Heads and Operational Heads
- QA and Testing Heads
- Testing Professionals

To register for the Webinar please visit
https://www1.gotomeeting.com/register/356580067

AppLabs Retail Online Businesses Survey

With the US/Europe holiday season less than four months away, many retailers have
already started planning their online strategy for the busiest shopping period of
the year. To get first hand information on how prepared are these retail online
businesses to sustain the increasing number of online transactions, we recently
launched a Retail Survey, now live on our web-site.

To participate in the online survey please visit –
http://www.applabs.com/html/WebsitePerformanceSurvey_621.html

About AppLabs:

AppLabs is the world’s largest independent testing, quality management and
certification solutions company. With over a decade of experience, AppLabs has
become a trusted partner to more than 600 companies, providing both quality
assurance and third-party validation. Clients include American Airlines, Experian,
JP Morgan, VocaLink and National Australia Bank amongst others. AppLabs goes beyond
technical expertise when it comes to IT services and offers customers rigorous risk
mitigation processes, a singular focus on quality, expert project management,
communication and global delivery capabilities. It is the first software testing
company to get appraised at SEI CMMI Level 5, the highest quality standard
attainable in software engineering. Headquartered in Philadelphia, the company
maintains advanced testing facilities in the US, India and the Europe. For more
information, visit www.applabs.com


Web Site: http://www.applabs.com/

Contact Details: AppLabs
Preston Technology Centre, Marsh Lane
Preston, PR1 8UQ
United Kingdom
Tel: +44 (0) 1772 885 850
Fax: +44 (0) 1772 558 881