Released on: September 8, 2008, 11:38 pm

Press Release Author: Cathryn van der Walt

Industry: Automotive

Press Release Summary: The Midas community of auto service centres will each be
provided with their own CarbonBlack website to promote these business initiatives as
well as provide greater feedback via consumer reviews and ratings capabilities.

Press Release Body: Sydney, Australia, September 09, 2008 -- CarbonBlack TyreXchange
(CarbonBlack), Australia’s leading independent online marketplace for tyres and
automotive (auto) services, today confirmed the expansion of its nationwide presence
with the addition of 90 Midas auto service centres. Auto consumers using the
CarbonBlack website will now have access to product, pricing and location details
from one of the country’s largest networks of specialist automotive repair centres
and the market leader in exhaust services. CarbonBlack now supports consumers with
over 1700 member service centres around the country, a growing list of parts
suppliers with information on 920,000 auto parts for over 7,800 vehicles.

The appointment of the national all auto servicing client is another milestone for
CarbonBlack founder and managing director, Jodi Stanton. “Midas is a point of
differentiation for the CarbonBlack offering. For consumers it provides them with a
wider choice of service providers and the option to book an auto service online with
any Midas service centre,” she outlined.

For Midas service centre owners the alliance with CarbonBlack will provide a range
of opportunities to further promote Midas innovations. These include the Midas LPG
conversion program for both the installation and long-term servicing needs for
environmentally-conscious car owners; full dealership service for any make and
model, as well as over 30 years of solid service expertise.

This greater internet presence, access to low cost-per-lead potential sales
opportunities and the tools to create digital marketing campaigns for clients are a
few of the other benefits the alliance will provide.

According to Ms Stanton, internet-based research and independent information is
becoming key for many consumers. The recently released CarbonBlack Independent Tyre
Report identified a number of growing trends in social aspects of consumer behaviour
relating to tyre purchases and auto services. Most importantly, it found that
consumers are sharing feedback on products and services in online communities and
this independent information is often the basis for purchasing decisions and
shifting brand allegiances. Understanding these trends and how to manage them is key
to success in the auto market.

The Midas auto service centres will now be able to access this information and
customer-based feedback via the CarbonBlack online marketing tools. These tools can
diagnose customer enquiries and provide information including customer leads
received, number of quotes placed, how many website visitors there has been, the
number of times each Midas service centre website page is viewed, general search
results and average times from quote to orders being placed.

According to Phillip Bonney of Midas the engagement of CarbonBlack is highly
complimentary to its corporate philosophy of everything benefiting the customer.

We truly believe that this embrace of not only a greater presence on the internet
for each and every Midas franchisee plus the enhanced tools to better understand our
customers and their purchasing needs is another component of “The Midas Promise”,”
outlined Mr. Bonney. “This is another way that Midas can stand out from its
competitors.”

About CarbonBlack TyreXchange
CarbonBlack TyreXchange (CarbonBlack) is Australia’s leading independent online
pre-shopping and sales lead website for new passenger and 4WD tyres. CarbonBlack
provides sales leads via the telephone, Voice Over Internet Protocol (VOIP), online
quoting, as well as email and search engine marketing. Established in Sydney in
2007, CarbonBlack operates in the ACT, NSW, VIC and QLD.

CarbonBlack is currently extending its services to include parts and handbook
servicing with information on over 900,000 spare parts on over 7,800 vehicles. It
sources and facilitates sales leads for auto dealers and service centres and will
now provide the same services to automotive aftermarket parts suppliers. The company
continues to build its consumer reach through relationships with major retail online
destinations and leading edge marketing programs. CarbonBlack has recently expanded
its capability in email marketing to over 600,000 profiled Australian consumers.
www.carbonblack.com.au

About Midas
Midas is a retailer of consumer goods and services with current activities
concentrated in the automotive aftermarket. Midas manages one of the country\'s
largest networks of specialist automotive repair centres and is committed to
expanding its services into new markets and providing better and more convenient
service to its customers. Midas is the market leader in the exhaust service market
in Australia.
Press release submission by PressReleasePoint(http://www.pressreleasepoint.com/)

For a media interview please contact:
Cathryn van der Walt
On behalf of Einsteinz Communications - for CarbonBlack TyreXchange
Sydney, Australia
0402 327 633
cathrynvanderwalt@einsteinz.com.au
http://www.einsteinz.com.au/
http://www.carbonblack.com.au

Web Site: http://www.carbonblack.com.au

Contact Details: CarbonBlack TyreXchange
Sydney, Australia