Released on: September 8, 2008, 6:03 am

Press Release Author: BeyondPR

Industry: Healthcare

Press Release Summary: Deafness Research UK’s innovative science and education
roadshow hits Liverpool

Press Release Body: Deafness Research UK’s innovative new roadshow will roll into
Liverpool for the BA Festival of Science, 6-11 September. The imaginatively named
Bionic Ear Show reminds young people of the risks they face to their hearing from
loud music if they don’t turn down the volume on their MP3 players. The charity
hopes that its show will help get across the message about limiting exposure to loud
music and preventing premature deafness, particularly from the abuse of MP3 volume
controls which continues to be a serious problem with teenagers in particular.

Vivienne Michael, Chief Executive of Deafness Research UK, said, “The MP3 revolution
has been fantastic in making music more accessible on the move. However, the
worrying effect is that people may suffer permanent deafness and tinnitus far
earlier than would be expected simply as the result of old age.
“We are particularly concerned about the lack of awareness of the issue amongst
young people and we want to remind them of how precious and vulnerable their hearing
is, but we have designed the show for people of all ages, and the message is as much
for parents as it is for the youngsters.”
As well as having a serious message, the show, which features “the world’s largest
ear”, is designed to be fun and interactive. During the performance, the presenter
builds a model showing the different parts of the ear which stretches to a huge 22ft
long – 116 times the size of a normal ear! In an interactive demonstration the
audience learns how the ear works, what can go wrong, and what can be done to fix
it. It\'s easy to understand, even with no science knowledge. There are
demonstrations of what it sounds like to have high frequency hearing loss plus
“Guess that tune!” - how easy or difficult is it for people with cochlear implants
(so-called “bionic ears”) to recognise music?
Visitors can test their own hearing using do-it-yourself hearing screeners.

The Bionic Ear Show schedule is subject to change in the future; an up-to-date
version can be found at www.bionicearshow.org
ENDS

Notes to editors
The Bionic Ear Show continues a campaign, launched by Deafness Research UK in 2006,
to highlight that hearing is as important as sight and encourage people to protect
their ears against potential damage. In launching the campaign, Deafness Research UK
stressed that today\'s youth are at risk of going deaf significantly earlier than
their parents, because they are listening to MP3 players too loudly and too often. A
national survey found that that over a third of all 16-34 year olds listened to
their MP3 player for more than an hour a day and 14% listened for more than 28 hours
a week. It also showed that 54% of people did not realise that listening to loud
music on an MP3 player, in a nightclub or at a concert could damage their hearing.
More than a third of people who have experienced ringing in their ears after
listening to loud music, listen to their MP3 player every day. Ringing in the ears,
or tinnitus, is a sign of damage to the hearing system.
About Deafness Research UK
• Deafness Research UK is the country’s only charity dedicated to finding new cures,
treatments and technologies for deaf, hard of hearing and other hearing impaired
people.
• The charity supports high quality medical research into the prevention, diagnosis
and treatment of all forms of hearing impairment including tinnitus.
• The Deafness Research UK Information Service provides free information and advice
based on the latest scientific evidence and informed by leading experts. The
Information Service can be contacted on Freephone 0808 808 2222
• For more information on research into deafness, tinnitus and other hearing
conditions, log on to the website at www.deafnessresearch.org.uk where you can
access a wide range of information. Alternatively you can e-mail Deafness Research
UK at info@deafnessresearch.org.uk
• One in seven people in the UK – almost nine million people - suffer hearing loss.
• Deafness Research UK was founded in 1985 by Lord (Jack) and Lady Ashley of Stoke.
In January 2008, Action for Tinnitus Research (ATR) was linked with Deafness
Research UK under a uniting direction order under section 96(6) of the Charities Act
1993.


Photographs and captions
1) Kenny, aged 5, with the Bionic Ear!
2) Vivienne Michael, Chief Executive of Deafness Research UK


The BA Festival of Science
The BA Festival of Science brings over 350 of the UK’s top scientists and engineers
to discuss the latest developments in science with the public. There are around 200
events to choose from, taking place at the University of Liverpool and across the
city as part of the European Capital of Culture 2008 celebrations. From the latest
research news and debates about the most topical and challenging issues of our time,
to science musicals, exhibitions and hands-on entertainment, the Festival provides
an opportunity to meet and talk with many stimulating and entertaining scientists,
journalists, authors and even artists.

For more information about the BA Festival of Science, including an online
programme, visit www.the-ba.net/festivalofscience.

This year’s BA Festival of Science is organised by the BA (British Association for
the Advancement of Science) in partnership with the University of Liverpool. It is
supported by the Department for Innovation, University & Skills, the Liverpool
Culture Company and the Northwest Regional Development Agency.

The BA (British Association for the Advancement of Science) is the UK\'s nationwide,
open membership organisation that exists to advance the public understanding,
accessibility and accountability of the sciences and engineering. Established in
1831, the BA organises major initiatives across the UK, including National Science
and Engineering Week, the annual BA Festival of Science, programmes of regional and
local events, and an extensive programme for young people in schools and colleges.
The BA also organises specific activities for the science communication community in
the UK through its Science in Society programme. For more information, please visit
www.the-ba.net.


BA Festival Press Contacts:
Lisa Hendry, Press Officer, the BA
Tel: 020 7019 4946
Email: lisa.hendry@the-ba.net


Web Site: http://www.beyondpr.co.uk

Contact Details:
Press enquiries
(Deafness Research UK / Bionic Ear Show)
Jon Gardner, BeyondPR. Mobile 07930 697773. Direct line 0114 275 6996. e-mail:
jon.gardner@beyondpr.co.uk
Ref: DRUK0077 – Bionic Ear BA Festival