Released on: September 7, 2008, 11:14 pm

Press Release Author: The Educated Franchisee

Industry: Consumer Services

Press Release Summary: The Educated Franchisee Offers Practical Guide to Business
Ownership

Press Release Body: Bascom Hill Publishing Group announces the release of The
Educated Franchisee: The How-To Book for Choosing a Winning Franchise by Rick Bisio,
one of country’s leading authorities on franchising. The Educated Franchisee guides
prospective franchise business owners through all the steps necessary to make sound,
profitable business decisions.

“Over the years I’ve been honored to help thousands of people make high quality
business decisions in regard to franchising” said Bisio. “The Educated Franchisee
is 100% focused on guiding the reader through a logical self-qualifying process that
helps them make the right decision. For some people this means purchasing a
franchise. For others this means getting a job. With the right information, the
reader will be able to make the right decision”

The Educated Franchisee focuses on three important faces of business success:

1) Preparing Yourself for Business Ownership: The first five chapters of this book
are focused on helping the reader decide if business ownership is truly something
that makes sense as a career and life choice.
2) Getting it Right the First Time – How to Examine a Franchise: The second section
of the book is focused on educating the reader on how to dissect a franchise system.
Some franchise systems are great but others should are not very attractive
investments. This how-to manual coaches the reader through the steps that assure a
thorough exploration of franchise business ownership and thoughtful decision making.
3) You’ve Found the Right Business – Now the Journey Begins: This section provides
the new entrepreneur with valuable perspective on the mental mind set for success in
franchising. By following the few steps in this section, you will position yourself
for a fulfilling voyage as an entrepreneur and franchisee.

Bisio earned his reputation as the franchising world’s leading teacher and
matchmaker by leveraging his wisdom and insight gained from his own
business-building and from the experiences of his “raving fans.”

Prior to providing consulting advise and writing The Educated Franchisee, Bisio was
instrumental in the international growth of such brands as Popeye’s Chicken and
Biscuits, Church’s Chicken, Seattle’s Best Coffee, and Cinnabon.

“This book fulfills my dream of sharing my experiences more broadly,” Bisio said.
“This is the perfect tool for those who are exploring business ownership for the
first time. It’s easy to follow and grounded in real world experiences.”

The book is co-written with Mike Kohler, a longtime communications executive with a
strong franchising background. Kohler’s experience includes franchise ownership and
recruitment of prospective franchisees.

“From my days as a franchising novice to my challenges in business, this book
captures the full spectrum of Rick Bisio’s coaching, an education that every
prospect will find useful,” said Kohler.

Rick Bisio of FranChoice Consulting is the author of the book, The Educated
Franchisee. To learn more about how to identify a great franchise businesses and
stacking the deck in your favor, go to http://www.educatedfranchisee.com

Contact:
Mike Kohler, writer The Educated Franchisee
913-780-2537
mikekohler@educatedfranchisee.com
This press release was submitted by Right Now Marketing Group, LLC


Web Site: http://www.educatedfranchisee.com

Contact Details: Mike Kohler, writer The Educated Franchisee
913-780-2537
mikekohler@educatedfranchisee.com