Cathay Pacific joins 2008 Hong Kong Cricket Sixes party

Released on: September 23, 2008, 10:44 pm

Press Release Author: Two Up Front

Industry: Marketing

Press Release Summary: Teams taking part in the Hong Kong Cricket Sixes will arrive
in style after organisers announced a key sponsorship deal today (Tuesday).
Cathay Pacific Airways will be the tournament’s Official Airline following an
agreement that will further boost the world famous Sixes.

Press Release Body: Eight international teams – including an All-Stars side boasting
test legends Shivnarine Chanderpaul, Justin Langer and Stephen Fleming – will take
part in the weekend spectacular, to be held 8-9 November.

"Cathay Pacific has supported the Hong Kong Cricket Sixes for many years and we are
delighted to be the Official Airline for the 2008 event,” said the airline’s
director of sales and marketing, James Barrington.

“It’s very rare that you get the chance to see great sportsmen play in a venue as
atmospheric as the Kowloon Cricket Club, and the inclusion of the All-Stars team
makes the Sixes all the more enticing.

“Cathay Pacific is committed to bringing world-class events to our home city and we
look forward to some top cricketing action in November.”

Tournament director Mark Burns said: "We are delighted with this important agreement
and would like to express our gratitude to Cathay Pacific for their continuing
support of the Sixes."

Organisers also announced today that the Eaton Hotel in Kowloon will be the Official
Hotel for the event.

“We are very happy to be the Official Hotel for the 2008 Hong Kong Cricket Sixes and
we are looking forward to playing a key role in making the tournament a major
success," said Eaton Hotel manager Melanie Smith.

“It is our intention to turn the Eaton Hotel into a hub of activity for players,
officials and fans alike during Sixes week and we will be doing our best to ensure
all our Sixes guests have a memorable and pleasant stay.”

Following the deals with Cathay Pacific and the Eaton Hotel, tournament organisers
expect to announce further sponsorship and official partner agreements soon.

“Although we are operating in a very difficult market with everything that is going
on in the global economy, we are close to signing more sponsorship contracts
covering other key aspects of the event," said Burns.

“However, we still have available a number of very good sponsorship opportunities,
as well as some new hospitality space that has been created and is available on a
first-come, first-served basis."

Sixes organisers previously announced the signing of the biggest TV deal in the
tournament’s history, meaning an estimated 100 million fans around the world will be
able to watch the action.

The showpiece will be broadcast live by Dubai-based Taj TV on its Ten Sports outlet,
the world’s leading producer of cricket.

First held in 1992, the Hong Kong Cricket Sixes continues to be fully sanctioned by
the International Cricket Council and is the sport's longest-running,
best-established and most high-profile sixes tournament.

Players who have taken part over the past 16 years include Brian Lara, Sachin
Tendulkar, Steve and Mark Waugh, Viv Richards, Andrew Flintoff, Adam Gilchrist and
Wasim Akram.

The tournament is organised and promoted by the Hong Kong Cricket Association’s
commercial arm, China Cricket International Limited. The HKCA’s proceeds from the
Sixes will be ploughed directly back into cricket development in Hong Kong.


Web Site:

Contact Details: 14B Hong Kong Jewellery Building, 178-180 Queen's Road Central,
Hong Kong

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