ClassicWines (dot) com Powers Up Wine Search Engine with WineRAC

Released on: September 16, 2008, 10:24 am

Press Release Author: Classic Wines

Industry: Food & Beverage

Press Release Summary: Niche site becomes the Internet's largest search engine
devoted to wines available online.

Press Release Body: Chester, PA. September 16, 2008 --, one of the
Internet's most popular wine portals, has reached a significant milestone: over
250,000 wines available online. Designed to meet consumer's increasing demand for
unique and rare wines, the company is in the forefront of the wine industry's online

Fueling this dramatic expansion of online inventory is the company's proprietary
WineRAC system which pulls product data from wine producers and merchants and offers
consumers tools to find, explore, and purchase wines either from merchants or
(thanks to the landmark 2005 supreme court case) directly from wineries.

"Ecommerce for wine is growing every day," explained Mark Shay, CEO of "More and more wineries and specialty wine retailers are realizing
that selling online is the wave of the future. With sophisticated tax compliance
software and certified over-21-year-old delivery, wine selling is joining the
Internet revolution and we are providing the marketplace for consumers to find and
compare online buying options."

"WineRAC stands for wine retrieval and active classification," explained Mark
Spangler, VP of "The system uses multiple methods of retrieval to
obtain as much data as possible from wineries and online retailers, and processes it
for publishing."

One of the methods Spangler is referring to is 'feed processing.' Feeds are
formatted lists of information posted online (utilizing RSS and XML) or through an
excel spreadsheet, providing orderly access to data regarding region, varietal,
price, and other statistics for every product in a retailer's inventory. Feeds can
be constantly updated and are accessed dynamically. Once a feed is established, both
the client and can go 'hands off' and allow WineRAC to process

WineRAC also utilizes a technique called 'crawling.' "If a client decides that feeds
aren't possible for them, we can work with them to crawl their site," explained
Spangler. "This is where data is lifted straight off of the live webpage and
filtered into WineRAC."

A unique feature of the WineRAC system is its integration of client listings in
conjunction with product listings. By recognizing product association with
retailers, WineRAC can assign a pricing record underneath each product. "Our price
comparison system really stands out," stated Spangler. "When browsing for a
particular wine bottle, online consumers can also view a list of retailers who carry
that bottle, and at what price they list it. Shoppers can then click through to the
desired retailer (usually the one with the lowest price), and purchase it from their
online store. It's free enterprise at its best!"

Consumers can access the search engine at For wineries and retailers, feed data processing is
available at no cost. Details are available at is a leader in Wine2.0, providing online wine community, content,
and product listing. To work with and discuss listing your products
in the search engine, contact

Web Site:

Contact Details: Randy Torban

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