Released on: September 10, 2008, 7:04 am

Press Release Author: Jim Jensen, Cycle Trader

Industry: Automotive

Press Release Summary: Patterns emerge for dealer selection, buying and selling

Press Release Body: NORFOLK, Va. , Sept. 10, 2008 -- Cycle Trader, the industry
leader in motorcycle classifieds and a division of Dominion Enterprises, revealed
the results of their latest consumer survey, identifying customer preferences for
buying and selling motorcycles, as well as the key attributes customers look for
when selecting a dealership.
The results, gathered between June and August 2008, showed that people in the market
to purchase a motorcycle are equally likely to select a dealer based upon
manufacturer (34%) as they would price (34%). 20% of prospective buyers will base
their decision on the dealership’s customer service reputation.
When selling, however, 77% of respondents prefer to sell their motorcycle on their
own while only 19% of respondents prefer to trade-in their motorcycle.

Motorcycle Customers Select Dealers By:
Manufacturer 34%
Price 34%
Customer Service Reputation 20%
Location 8%
Service Department Reputation 4%

Motorcycle Owners Prefer to Sell By:
Selling on their own 77%
Trading in 19%
Donating to charity 3%
Selling on consignment 1%


About Cycle Trader
CycleTrader.com is part of the Dominion Enterprises network, a leading network of
Web sites serving buyers and sellers in the new and used vehicle marketplace.
Categories include boat, RV, collector and specialty vehicles, motorcycles, ATVs,
equipment, and general merchandise. CycleTrader.com is an operating unit of the
Electronic Media division of Landmark Communications. Dominion Enterprises
motorcycle and power sports publications include Cycle Trader® and Walnecks®.

About Dominion Enterprises
Dominion Enterprises, a division of Landmark Communications, is a leading marketing
services company serving the automotive, real estate, apartment, recruitment and
marine markets. The company operates a variety of businesses that offer Internet
marketing, Web site design and hosting, lead generation, CRM, and data capture and
distribution services. The company has more than 40 market-leading Web sites
reaching more than 12.5 million unique monthly visitors, and more than 500 magazines
with a weekly circulation of over 5 million. Headquartered in Norfolk, Va., the
company has nearly 6,000 employees nationwide and annualized revenue of more than
$946 million. For more information, visit dominionenterprises.com.


Web Site: http://www.cycletrader.com

Contact Details: Media Contact: Jim Jensen
757-351-7994
jim.jensen@cycletrader.com