Released on: September 17, 2008, 7:50 am

Press Release Author: BeyondPR

Industry: Automotive

Press Release Summary: A North Derbyshire family-owned motor group have announced a
30% increase in sales of new cars

Press Release Body: A North Derbyshire family-owned motor group have announced a 30%
increase in sales of new cars, despite the announcement by the SMMT (the Society of
Motor Manufacturers and Traders) last week that car dealers have had their worst
August since 1996. Stan Walker, Group Finance & Insurance Manager for Autoworld in
Chesterfield says that Autoworld’s introduction of their
‘Litre-Beaters’ range has enabled them to buck the national trend in what are
“uncertain economic times”.

“Litre-Beaters are a range of cars which are so economical to run that they can
potentially save the owners up to £100 per month on fuel,” comments Stan.

“Motoring costs are a highly topical and emotive subject. Motorists, who, like the
rest of us are incurring increased costs across the board are starting to calculate
the amount of time they must work simply to fund the cost of running a car”.

“We empathise with the financial burden people are encountering and fully understand
the difficult position they are in; we wanted to offer some way of easing that
burden and research showed there was likely to be a huge demand for more economical
vehicles. Hence, the introduction of our ‘Litre-Beaters’ range which has already
proven to be a great success. The Seat Ibiza is not only very economical to run, but
the carbon emissions are so low that the road tax is zero” added Stan.

Chris Rushton, 55 of Lower Pilsey made a decision to buy a Suzuki Swift from the
Litre-Beaters range on the basis of fuel costs. “I was driving a 4x4 and decided to
buy a Suzuki Swift because I had bought one for my wife’s’ 50th birthday and was
really impressed with it. My eldest son also had a Suzuki Swift Sport so it was my
turn! I am more than happy with the Suzuki, I travel 28 miles to and from work every
day and I only need to fill the tank up once every three weeks; it’s brilliant, a
really great car.”

Mark Foulkes, 46 of Chesterfield is one of many customers now turning to Autoworld’s
more economical and environmentally friendly range. “I recently invested in a
Citroen C1 from Autoworld’s Litre-Beaters range because of astronomical rising fuel
costs,” he says. “I replaced my Astra 1.6 as I have to do a three mile journey every
day to Walton Hospital where I work. I walked in to the showroom and fell in love
with the car which looked great in red with a white stripe. It used to cost me £50
to fill up the Astra and I would get about 260 miles from a full tank. The Citroen
from Autoworld costs me just £32 to fill up and I now get over 450 miles from a full
tank. I can tax and insure the Citroen for £84 as the road tax is only £35. It is
imperative that we carefully control our motoring costs, as we have to run a second
car as well; if the family all go out together we need a larger vehicle, hence we
have two vehicles purely out of necessity.”

Stan Walker says that “the upsurge in sales means Autoworld can demand better deals
from the manufacturers – which in turn means even better deals for customers. In
addition to cutting the cost of motoring for customers, if this trend continues
Autoworld will need to expand further and take on more staff,” he concluded.

The Litre-Beaters range spans the spectrum of franchises at Autoworld, on Brimington
Road North in Chesterfield. Seat, Citroen, Kia, Suzuki, Alfa Romeo and Fiat all have
a presence in the range, offering consumers an excellent choice of both style and
function.

Photograph and caption
Stan Walker with The Litre-Beaters Range
Chris Rushton with Suzuki Swift
The Litre-Beaters range

For further information on Autoworld’s Litre-Beaters, visit: www.autoworld-uk.com or
call
01246 450450
ENDS



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Ref: AW001 – Litre-Beaters