Released on: September 18, 2008, 2:20 pm

Press Release Author: Celerant Technology

Industry: Software

Press Release Summary: Celerant Provides Divers Direct with Integrated POS and
E-Commerce Capabilities

Press Release Body: Staten Island, NY (September 16, 2008) – Celerant Technology, a
leader in the retail software industry, recently implemented their complete,
real-time software with one of the world’s largest retailers of diving equipment,
Diver’s Direct. After integrating all aspects of the retailer’s operation,
including the front and back ends, they recently launched an entirely new,
integrated website.

“Divers Direct has shown exceptional growth over the years and we are pleased to
provide them with a complete solution for their brick and mortar and e-commerce
needs” said Celerant Technology President and CEO, Ian Goldman. “With the launch of
the new Divers Direct custom website, their online sales will now integrate with
sales at the stores, eliminating double entry and reducing the order fulfillment
time by half, allowing for rapid turn around time. This integrated process will
allow Divers Direct to expand even more rapidly and we look forward to their
continued growth.”

Providing a complete solution for multichannel retail organizations, Celerant’s
in-house web specialists work with retailers to create a custom site layout and
offer cutting edge, advanced features enabling your site to stay highly competitive
on the web, including product reviews, product comparisons, cart abandonment
tracking, and site analytics.

“Since Celerant was already providing us with an attractive POS product, we felt
that this would be an efficient, cost-effective way to upgrade our retail and
e-commerce infrastructure simultaneously using a single source,” stated Robert
Darmanin, Marketing Manager of Divers Direct. “In addition to a cleaner new look
and a simplified navigation system the new site offers several new features designed
to improve our visitor’s overall experience.”

For over 23 years, Divers Direct has held a reputation of being a leading provider
of diving gear and accessories. Now with a completely integrated Celerant website,
Divers Direct has been able to further establish itself as a global provider of
diving equipment. In addition to its products, Divers Direct also offers a wide
array of services, all of which can be found on their website at
www.diversdirect.com.


About Celerant Technology

Celerant Command Retail is an advanced real-time management system, which manages
all areas of multichannel retail including POS, inventory, warehouse, distribution
center, allocation, E-Commerce, mail order, kiosk, datamining, and back-office, in a
single, integrated system. Our advantage is the flexibility of our Java platform,
allowing Celerant professionals to conduct cost-effective analysis and adaptation
based on the individual needs of each retailer. The result is a better system that
meets the needs of retail businesses and gives them the tools to take Command of
their success. For more information regarding Celerant Technology, go to
www.celerant.com. For information on the Command Retail product, visit
www.commandretail.com.

###


Web Site: http://www.celerant.com

Contact Details: Contact: Michele Majka
Marketing/Comm. Manager
mmajka@celerant.com
718.605.7733 x141
4830 Arthur Kill Rd
Staten Island, NY 10309