How To Recession Proof Your Small Business

Released on: September 26, 2008, 7:43 am

Press Release Author: Shannon Cherry, APR, MA

Industry: Marketing

Press Release Summary: Publicity and marketing expert reveals free tips on how to
manage your business during a recession this month!

Press Release Body: Albany, NY – July 14 -- Publicity and marketing expert Shannon
Cherry, APR, MA has just released her most recent article in a series of free
articles on her Web site. The article, Recession Proof Your Business, is available
for immediate viewing and audio download at

Many business owners and entrepreneurs complain that they are not prepared to handle
the economic recession that looms in the near future. According to Cherry, many
marketing challenges can be traced back to a mere handful of mistakes.

Cherry is known as “The Power Publicist,” and is the founder of Be Heard Solutions
(, a virtual publicity and marketing firm. She helps
entrepreneurs and business owners attract more targeted prospects by using the power
of publicity and promotions. The author, international speaker and media
professional has more than twenty years experience as a journalist and public
relations practitioner.

This month, the publicity and promotions strategist outlines Recession Proofing:
tips to prepare for economic instability. By applying the information in the
article, business owners can more clearly define their own successful marketing
strategies and start reaping the rewards, mainly more leads, customers, sales and

“We are all taking steps to deal with rising gas prices, right? It’s no fun, but
it’s something we have to deal with as consumers,” says Cherry. “Your Small business
should receive the same treatment. At times like these it’s important to cut corners
when necessary. You just have to know which corners to cut and which to keep
investing in”

Read and download the audio version of “Recession Proof Your Business” for free at to uncover free tips about what to do with your
business during a recession.

Upcoming articles will address other ways that business owners can rev up their
results using publicity and promotions. Readers will learn:
• Working with reporters
• Writing news release
• Finding newsworthy story ideas

To access the complete article series, visit

About Be Heard Solutions (
Founded by The Power Publicist Shannon Cherry, Be Heard Solutions is a virtual
publicity and marketing firm that helps business owners and entrepreneurs attract
more targeted clients and customers by using the power of publicity and promotions.
In addition to one-on-one marketing communications services, Be Heard Solutions also
provides products and learning programs to help business owners, solo-professionals
and consultants take their marketing and their businesses to the next level. For the
free Publicity Power Pack, visit


Shannon Cherry
Be Heard Solutions

Web Site: http://

Contact Details: Shannon Cherry, APR, MA is your Power Publicist and owns Be Heard
Solutions, a virtual publicity and marketing agency. She helps entrepreneurs become
more successful at attracting more clients, selling more products and services, and
boosting their business. Get your free publicity power pack by visiting

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