Inlink Names Adam Cadwallader as Sales and Marketing Director for Australia

Released on: September 29, 2008, 5:30 am

Press Release Author: Cathryn van der Walt

Industry: Marketing

Press Release Summary: Australia’s leading digital office tower media provider
extends focus on developing brand recognition and signing new sites.

Press Release Body: Sydney, Australia, September 29, 2008 -- Inlink Media Pty Ltd
(Inlink), Australia’s leader in digital office tower media, today announced the
appointment of Adam Cadwallader as Sales and Marketing Director for Australia.
Cadwallader will manage the increasing opportunities that exist in the office tower
media sector. He will be responsible for managing the company’s growth and the
further development of the Inlink brand.

Cadwallader’s last posting was with Eye Media, one of Australia’s leading OOH
companies as Sales Director, Australia and New Zealand. During this time he was
heavily involved in the Eye digital business which included the sales representation
of Inlink. Previous to this, he spent six years as National Sales Director of oOH!
Media, formerly Network Limited also in the out-of-home sector.

He will be based in Sydney and will report directly to Inlink’s co-founder and
Managing Director, Oliver Roydhouse.

Oliver Roydhouse said, “Adam’s appointment in this new role is a very positive
message for our current and future customer base. He has 16 years’ experience in
media sales and a solid reputation for building media businesses and sales teams.
His experience in the OOH sector will play a strong role in raising the awareness
and investment of the office tower media sector.”

Inlink Media operates over 900 digital displays in lift and lobby spaces to deliver
real-time news and high impact advertising campaigns in almost 200 office towers
throughout Australia. Iconic brands such as IBM, Microsoft, Telstra, Vodafone,
Mercedes, Volkswagen, and Commonwealth Bank are utilising this innovative medium to
reach a concentrated audience of AB professionals.

About Inlink
Inlink ( is a national media network that delivers real time news
programming and high impact advertising to over 1.3 million unique business
professionals every month. The strategic placement of over 900 digital displays in
the lift and lobbies of close to 200 office towers across Australia allows Inlink’s
advertisers to capture the attention of their audience in a distraction-free viewing
environment. Inlink uses a strong formula of ‘captive audience points’ throughout
large office towers, resulting in it being polled as one of the most effective
advertising medium with an average ad recall of 78 percent 1 (elevator and lobby
recall combined). With their headquarters in Melbourne, Inlink now has offices in
Sydney and representatives in Brisbane, Perth and Adelaide.
Press Release Submission by PressReleasePoint ( )


Cathryn van der Walt
12 Worlds
Sydney, Australia
+61 (0) 402 327 633

Web Site:

Contact Details: Cathryn van der Walt
12 Worlds
Sydney, Australia
+61 (0) 402 327 633

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