Southern California Bank Sees Green with BrightCom Video Conferencing

Released on: September 22, 2008, 12:56 pm

Press Release Author: Cathleen Genewick / BrightCom

Industry: Telecommunications

Press Release Summary: First California Bank Reduces Travel and Operational Costs
with BrightCom’s
Visual Collaboration System.

Press Release Body: Huntington Beach, Ca – September 22, 2008 – BrightCom™, the
performance leader in integrated conferencing solutions, announced today that their
customer, First California Bank (“FCB”) is successfully utilizing BrightCom’s Visual
Collaboration System in their daily operations. The integrated video and data
sharing conferencing system is enhancing FCB’s communication and collaboration
within and between upper management and their employees, while reducing the costs of
corporate material dissemination and travel between their 12 bank branches in three
Southern California counties.

First California Bank contacted BrightCom for a video and web conferencing solution
that could reduce rising costs of interoffice travel and maintain effective
communication between their expanding network of branches.

“Our senior management uses screen sharing and presentation sharing capabilities to
present our financial standings and earnings to employees at several different bank
locations,” said Sara Pelaez, Senior Vice President and CIO of First California
Bank. “With VCS we are able to set up meetings quickly, and present information
without the struggles of sending meeting materials out to all of the participating

Currently, FCB uses BrightCom’s video conferencing series, ClearView Conference Room
and Desktop PC to hold weekly conferences for internal committee meetings in all of
their locations. Participants connect from a variety of endpoints including personal
desktops, and conference rooms from different locations to take part in the

“Being able to connect instantly to office branches across county lines greatly
reduces the amount of traffic time and fuel costs for First California Bank
employees,” stated Pelaez.

Recently, BrightCom released its newest integrated conferencing system, VCS 2.0
allowing businesses to present video, audio and data sharing capabilities from one
unified architecture.

Pelaez continued, “As we continue to grow our operations, we plan to use VCS’ wide
range of capabilities to our advantage, by incorporating it more into daily
collaborations for department specific meetings as well as bank-wide communications.
We are excited to continue our work with BrightCom. They have been very responsive
and accommodating to our needs.”

“We are very pleased that First California Bank is able to utilize our solutions to
their satisfaction,” said Bob McCandless, CEO of BrightCom. “We hope to provide our
customers with multiple ways of seeing a valuable return on investment and we are
thrilled to be aiding in reductions of resources that ultimately help our customers’
business and reduce their carbon footprint on the environment.”

For more information about VCS 2.0, or other products and services provided by
BrightCom, please call 877-483-9737.

About First California Bank- First California Bank is an emerging force in southern
California banking. With assets exceeding $1 billion, First California operates in
coastal communities of three southern California counties – Ventura, Los Angeles,
and Orange. First California Bank has 12 full service locations and one loan
production office. Business clients count on First California Bank’s professionals
to work with them as partners to develop financial solutions that contribute to
their ability to complete and be successful. In addition to its specialization in
personal service, First California offers clients state-of-the-art web-based
banking, cash management and other online banking services at

About BrightCom – BrightCom, Inc. specializes in creating flexible and affordable
video and telepresence conferencing solutions. With unique integrated data and video
conferencing solutions, BrightCom offers a wide range of options to connect people
and content from home offices, mobile devices, desktops or conference rooms.
BrightCom is a wise investment for people or organizations seeking to build new
conference solutions or expand existing deployments. To learn more about our quality
video conferencing with in-depth collaboration features without a costly investment
on bandwidth upgrades, call 877-483-9737 or visit

Web Site:

Contact Details: Cathleen Genewick
BrightCom, Inc.
Tel: 877-483-9737

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