Released on: September 17, 2008, 12:02 pm

Press Release Author: Costa Rica Development Corporation

Industry: Marketing

Press Release Summary: Anticipating a viewing audience of more than 80 million
people, the Costa Rican Development Corporation (CRDC) moves to secure rights to
advertise the company’s most recent exclusive real estate offering, Cerro Fresco,
during the 2009 Billabong World Surfing Games to be held in Jaco, Costa Rica.

Press Release Body: September 16, 2008 (SAN JOSE, COSTA RICA) - The Costa Rican
Development Corporation (CRDC) has announced plans to promote its luxury residential
community, Cerro Fresco (www.cerrofresco.com), during the world famous Billabong
World Surfing Games, scheduled to be held during the summer of 2009. This strategic
advertising plan will introduce millions of people to the high-end estate
communities CRDC is quickly becoming known for across the globe.
Following the Costa Rican Surfing Federation’s (FSC) confirmation that Jaco´, Costa
Rica is the chosen location for the International Surfing Association’s (ISA) World
Surfing Games (WSG), the Costa Rican Development Corporation seized the opportunity
to be a part of this popular event. The WSG is the world’s most publicized and
prestigious surfing tournament. The games in 2009 will be sponsored by Billabong,
the well-known snow and sea surfing gear and clothing manufacturer, and will be
viewed by millions of people, with an estimated eighty million watching through the
Internet alone.
Bob Garcia, Internet Marketing Consultant for CRDC’s Cerro Fresco community,
recognizes that advertising during the World Surfing Games is in sync with the
already established marketing strategies of the Costa Rican Development Corporation.
Referring to the developer’s recent marketing tactics, Garcia stated, “The
marketing campaigns for Cerro Fresco and the other CRDC Development properties are
by far the most aggressive of any real estate developments across the country of
Costa Rica. More is spent on billboard ads and print ads around the country by this
company than any other development.”
The expectation for the number of game participants is high for the 2009 World
Surfing Games. Surfing teams from at least forty countries will be registering for
the tournament, the highest number of registrants for these games to date. The 2009
WSG is scheduled to begin on July 31, 2009, about one week after California’s U.S.
Open surfing tournament ends, allowing ample time for the competitors to travel from
the United States to Costa Rica. With the combination of a large number of
tournament athletes, millions of viewers worldwide, and Costa Rica’s already
flourishing tourist trade, Costa Rican Development Corporation can expect to reach a
massive audience with its advertising at the 2009 Billabong World Surfing Games.

About CRDC: The Costa Rican Development Corporation (CRDC) is a leader in today’s
Costa Rica real estate market. Emphasizing elegance and luxury, CRDC guarantees
quality and excellence in their stylish estate homes. CRDC’s current developments
are Cerro Fresco, Hermosa Highlands, Villas Altas, and Highland Estates. For more
information about Cerro Fresco, please visit www.cerrofresco.com


Costa Rican Development Corporation Cerro Fresco Sales Center
Atrium Corporate Plaza Escazu, Costa Rica
www.cerrofresco.com
Phone: US (800) 729-5212
CR (506) 2201-5250
info@cerrofresco.com
Contact: Bob Garcia
Office: (506) 2201-5250
(800) 729-5212


Web Site: http://www.cerrofresco.com/

Contact Details: Costa Rican Development Corporation Cerro Fresco Sales Center
Atrium Corporate Plaza Escazu, Costa Rica
www.cerrofresco.com
Phone: US (800) 729-5212
CR (506) 2201-5250
info@cerrofresco.com
Contact: Bob Garcia
Office: (506) 2201-5250
(800) 729-5212