Press Release Summary: Userfocus, a leading usability consulting company, has developed a new usability testing service that dramatically speeds up the time it takes to collect measures of web site usability.
Press Release Body: London, United Kingdom, September 10, 2008 -- Traditional usability tests require test participants to visit a lab and spend around 90 minutes carrying out tasks with a web site. With this new approach, called benchmark usability testing, participants carry out the test over the Internet and complete the test in around 15 mins.
As well as providing a speed boost, benchmark usability testing opens up usability tests to people who otherwise can�t get to a lab, such as people who live outside major cities or people who can�t visit a lab because of work commitments. It also means that usability tests can now involve many more participants. �Because they are so resource-intensive, traditional usability tests tend to use around 5-10 participants,� said David Travis, Director of Userfocus. �With benchmark usability testing we can easily collect data from over 200 people.�
Userfocus developed the system to collect behavioural measures of web site usability. �As a team of experimental psychologists,� continues David, �we�re aware of the limitations of online surveys. So our system doesn�t just collect people�s opinions about web sites, it also collects measures of usability like time on task, task completion rate and user satisfaction � the measures of usability recommended in the international usability standard, ISO 9241.�
Userfocus�s service runs on a web server and can be used to test the usability of web sites, intranets, Flash-based interfaces and rich internet applications, like Google Maps. The system was designed, developed and tested by researchers and software engineers at Userfocus over several months. This unique system is a UK-first and Userfocus is the only UK company offering benchmark usability tests.
Based in London, UK, Userfocus is a usability consultancy and usability training company. Userfocus is a privately owned company and has been trading since 1999. Their consultants help businesses reduce costs and increase profits by making stuff easier to use. Visit http://www.userfocus.co.uk or call +44 (0)20 7917 9535 for more information. Press release submission by PressReleasePoint(http://www.pressreleasepoint.com/)
Web Site: http://www.userfocus.co.uk
Contact Details: Contact: David Travis Userfocus Ltd London, United Kingdom, 020 7917 9535 press@userfocus.co.uk http://www.userfocus.co.uk
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