Wine Market Outlook in India

Released on: September 29, 2008, 10:50 pm

Press Release Author: bharatbook

Industry: Industrial

Press Release Summary: launches a latest report "Wine Market Outlook
in India" which covers a brief overview of the Wine Industry in India. It focuses in
detail about the dynamics of the Industry, the market size and growth rate, the
segmentation of wine by price and consumers.

Press Release Body: added a new report on "Wine Market Outlook in
India" (

The report covers the market landscape covering the major wine grape growing regions
in India and the key importers of wine.

On the competitive landscape, the report lays out the major market players within
the Indian wine industry and the strategies these companies are following to capture
the major chunk of the market share. This will be followed by the industry
regulations covering the tax and duty structure along with the initiatives taken by
the Indian government to promote the industry.

The concluding part of the report covers the future outlook of the industry. It
focuses on the wine parks that are coming up in India promoting the wine tourism.

Changing habits of Indians in drinking have, among other things, changed fortunes of
the wine industry in India. Both the Indian wine market and the indigenous wine
industry are witnessing tremendous growth. Favorable and promotional government
policies, higher disposable incomes and growth in foreign tourists are some of the
reasons for such growth. Present consumption of wine in India is very low with the
average per capita consumption at 4.6 ml. However, considering that about a decade
earlier markets for wines did not exist at all, developments are positive. Wine
market in India has been growing at around 30% annually over the last ten years.

Currently, the Indian wine industry is dominated by three large players who together
enjoy over 90% of the total market share, although there is enough room for more
players. To cater to this growing demand, some Indian wine makers have started
importing foreign made wines and bottling and selling it here. Challenges for the
industry include competing against global connoisseurs of wine in the Europe,
improving the quality of wines in India, sustaining high growth rates and increasing
consumption of wine in India.

Despite challenges, Indian wineries are promoting their produce across the globe by
participating in global events. Positive outlook of the government towards this
sector has tremendously helped to power growth in this sector. For instance, several
Indian states, including Maharashtra, the largest producer of Wine in India, have
started to provide duty exemptions that will boost wine consumption. In recent
times, Maharashtra has also commissioned sanctioning of wine bars in order to
promote domestic consumption of wine. Going forward, the industry is likely to
witness entry of many local and foreign players which will help widen markets

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