A Blazer and Chef`s Hat Wearing Red Bug

Released on: October 13, 2008, 8:07 am

Press Release Author: Christine Layug

Industry: Small Business

Press Release Summary: Among all the fast food chains here in the Philippines, the
Jollibee Food Corporation is considered to be the most popular choice among all the
Filipinos.

Press Release Body: Popular fast-food restaurants come in different shapes and
sizes. What I'm trying to say is that different fast-food restaurants have their own
unique themes on what they really are. Such themes include a clown, a red-haired
girl with a pig-tail, a burger, and a big red bee wearing a blazer and sporting a
chef's hat. Now you all know this. Those themes came from some of the most popular
fast-food restaurants in the world. And among of the biggest of them is the one with
the bee wearing a blazer and a chef's hat. This theme is popularly known as the
Jollibee Food Corporation.

Jollibee Foods Corporation widely known as Jollibee is a fast-food restaurant chain
based in the Philippines. As of December 2007, Jollibee Food Corporation has become
one of the biggest fast-food chains in the world with 1,655 stores worldwide and
total sales of more than US$1 billion. Currently the biggest fast-food chain in the
country, Jollibee Food Corporation also has locations in the United States, Saudi
Arabia, Hong Kong, Vietnam, Indonesia, Dubai and Brunei. And this made that big red
bug as the national fast-food restaurant of the Philippines.

But what else do we know about that big red bug before it started wearing a chef's
hat and a blazer? The Jollibee Food
Corporation
was founded by Tony Tan Caktiong and his family. Before they started
selling on hamburgers and deep fried chickens, they were selling ice creams, a
Magnolia ice cream parlor named Jolibe.

After sometime, they decided on getting the services of a management consultant in
the person of Manuel C. Lumba. Lumba suggested that to shift their business of ice
cream parlor to hamburgers after his studies showed that a much larger market was
waiting to get tapped.

After that, Lumba next reformed the name Jolibe to Jolly Bee and made the two words
form a single name Jollibee. The Jollibee mascot was conceptualized by Lumba
inspired by local and foreign children's books. Then Lumba next created the product
name "Yumburger" for their hamburgers as well as the name "Chickenjoy" for their
fried chickens.

And on this year, the Jollibee Foods Corporation still retained its title as the
biggest fast-food chain in the world holding not only its brand, but other brands
such as Chowking, Greenwich Pizza, Red Ribbon Bakeshop, Delifrance and Mang Pepe.
Including 23 stores overseas.

There are many ways of buying a Jollibee food product and have it delivered to you.
But if you want a way to send some Jollibee food product for your families back in
the Philippines, then Express Regalo can help you with that. For more information
about the Jollibee Food
Corporation
and how Express Regalo can provide you the delivery service that you
needed, then visit www.expressregalo.com.



Web Site: http://www.expressregalo.com

Contact Details: Pasay, Philippines
852-3360
exregalo@yahoo.com

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