Released on: October 22, 2008, 11:52 am

Press Release Author: Tamara Graham

Industry: Non Profit

Press Release Summary: The True Genius Apparel Company's Shop for Charity program
will continually support non-profit organizations through online sales.

Press Release Body: PHOENIX- True Genius Apparel Company, a Phoenix-based company
that produces eco-friendly children's clothing with positive and confidence-building
messages and graphics designed to inspire the next generation, has unveiled its Shop
for Charity program.

In addition to shopping environmentally friendly, customers can feel good about
helping their favorite charities in the process. The True Genius Apparel Company's
Shop for Charity program will continually support non-profit organizations through
online sales.

Non-profits enrolled in the program will earn between 25 and 50 percent of the
proceeds from each sale when their supporters shop online and plug in the charity's
official partnership code. An official icon and link may also be set up on the
non-profit's Web site to direct their supporters to Shop for Charity.

"The Shop for Charity component of the True Genius Apparel Company is a major piece
of what True Genius stands for," said Tamara Graham, founder. "It is my hope that
the philanthropic nature of the program will not only positively affect our
communities, but will also become a reflection in our consumers, the next
generation."

Organizations interested in participating in the program can visit
www.mytruegenius.com and click on Shop for Charity to sign up.

About True Genius
True Genius, a company devoted to inspiring the next generation, was born in 2004 as
an apparel company and has expanded its reach to an online magazine and interactive
online community in 2008. The company is focused on innovations that are both
philanthropic and earth-friendly to enable the next generation's "genius" potential.


The True Genius Apparel Company produces eco-friendly clothing with positive and
confidence-building messages and graphics designed to inspire the next generation.
Every piece is made with 100 percent certified organic cotton and is printed with
water-based inks, avoiding harsh chemicals that make the clothing line not only good
for the body, but for the planet too. For more information about True Genius Apparel
Company, visit www.mytruegenius.com.

The True Genius Magazine is an online publication that focuses on the positive and
creative things people are accomplishing. The magazine provides readers with fun and
inspiring topics that range from independent music, independent writers and
independent fashion to genius kids, products and companies - and a few things in
between. Accompanying the magazine is an online community where readers can create
personal online profiles to network, blog and discuss magazine content. For more
information about the True Genius Magazine and online community, please visit
www.truegeniusmagazine.com.

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Web Site: http://www.mytruegenius.com

Contact Details: Tamara Graham
Founder, True Genius Companies
tgraham@mytruegenius.com