Released on: October 13, 2008, 1:32 pm

Press Release Author: Trend Influence

Industry: Marketing

Press Release Summary: Strategic Thought Partners Join Forces to Identify Future
Product and Growth Opportunities

Press Release Body: ATLANTA - October 13, 2008 -- Trend Influence, the brand
strategy and product innovation consultancy, today announced Avery Dennison Office
Products has selected the firm to help explore new opportunities for brand and
product growth.

Trend Influence has been helping the world's best brands develop strategies that are
future-focused and brand-specific for nearly a decade through an evolutionary
scientific approach to consumer insight. The company will apply its proven
Trend-Centric Human Behavior Innovation Model to unearth untapped trends and
identify white space for the office products company.

"Trend Influence helps brands better understand the market and their place in it
today and tomorrow," said Richard Leslie, president and chief strategic architect.
"In essence, we help our clients anticipate, adapt, evolve and innovate with their

About Avery Dennison Office Products
Avery Dennison Office Products (www.avery.com) markets products under the well-known
Avery brand name and is one of the world's leading manufacturers of self-adhesive
labels for laser and ink jet printers, labeling software, binders, sheet protectors,
index and tab dividers and other office-, home- and school-related supplies. Avery
Dennison Office Products, a business unit of Avery Dennison Corporation, is based in
Brea, California. For more information about Avery-brand products, consumers can
visit the Avery Dennison Worldwide Office Products Web site at www.avery.com or call
the Avery Dennison Consumer Service Center at 1-800-GO-AVERY (1-800-462-8379).

About Trend Influence:
Trend Influence is a brand strategy and product innovation consultancy that helps
clients identify future product and brand opportunities. More than a global research
firm, Trend Influence is a collaborative group of social scientists, business
strategists, and product innovators who make brands more relevant to customers by
delivering comprehensive solutions to brand challenges. Using ethnographic and
consumer anthropology, Trend Influence transform consumer motivations, desires and
behaviors into applicable brand strategies. Trend Influence is a division of
NorthStar Research Partners, an international full-service insight consultancy with
off ices in Atlanta, Toronto, London, New York, Los Angeles, Boston and Detroit.
Both agencies are members of MDC Partners. For more information:

Web Site: http://www.trendinfluen.com

Contact Details: Media Contact: Jennifer A. Jones

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