AVERY DENNISON OFFICE PRODUCTS TAPS TREND INFLUENCE FOR PRODUCT INNOVATION
Released on: October 13, 2008, 1:32 pm
Press Release Author: Trend Influence
Press Release Summary: Strategic Thought Partners Join Forces to Identify Future Product and Growth Opportunities
Press Release Body: ATLANTA - October 13, 2008 -- Trend Influence, the brand strategy and product innovation consultancy, today announced Avery Dennison Office Products has selected the firm to help explore new opportunities for brand and product growth.
Trend Influence has been helping the world's best brands develop strategies that are future-focused and brand-specific for nearly a decade through an evolutionary scientific approach to consumer insight. The company will apply its proven Trend-Centric Human Behavior Innovation Model to unearth untapped trends and identify white space for the office products company.
"Trend Influence helps brands better understand the market and their place in it today and tomorrow," said Richard Leslie, president and chief strategic architect. "In essence, we help our clients anticipate, adapt, evolve and innovate with their customers."
About Avery Dennison Office Products Avery Dennison Office Products (www.avery.com) markets products under the well-known Avery brand name and is one of the world's leading manufacturers of self-adhesive labels for laser and ink jet printers, labeling software, binders, sheet protectors, index and tab dividers and other office-, home- and school-related supplies. Avery Dennison Office Products, a business unit of Avery Dennison Corporation, is based in Brea, California. For more information about Avery-brand products, consumers can visit the Avery Dennison Worldwide Office Products Web site at www.avery.com or call the Avery Dennison Consumer Service Center at 1-800-GO-AVERY (1-800-462-8379).
About Trend Influence: Trend Influence is a brand strategy and product innovation consultancy that helps clients identify future product and brand opportunities. More than a global research firm, Trend Influence is a collaborative group of social scientists, business strategists, and product innovators who make brands more relevant to customers by delivering comprehensive solutions to brand challenges. Using ethnographic and consumer anthropology, Trend Influence transform consumer motivations, desires and behaviors into applicable brand strategies. Trend Influence is a division of NorthStar Research Partners, an international full-service insight consultancy with off ices in Atlanta, Toronto, London, New York, Los Angeles, Boston and Detroit. Both agencies are members of MDC Partners. For more information: http://www.trendinfluence.com/
Web Site: http://www.trendinfluen.com
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