Released on: October 15, 2008, 5:46 am

Press Release Author: Colin Saldanha

Industry: Computers

Press Release Summary: The new generation of stylish routers and adaptors from the
innovative Sitecom "Pure E-motion" range has been specially designed for demanding
users who place a high value on quality, user-friendliness, simplicity and an
innovative design.

Press Release Body: Dubai, United Arab Emirates, October 15, 2008: Al Otaiba
Communications, one of the leading telecom and technology product distributors in
the Middle East and the exclusive distributor for Sitecom in the region, announced
the availability of a new generation of network products from Sitecom under the name
"Pure E-motion". Sitecom combines an innovative design with the latest wireless
technology to meet the demand for simple, user-friendly solutions for Home
Networking. It has designed this range with a clear vision: to provide an
unprecedented "Out of the box experience" where even inexperienced users can create
a fast, secure network connection. The Pure E-motion range distinguishes itself
because of its modern design in warm chocolate brown and cream colours. This makes
sure that the products suit any interior.

Mr Khalaf bin Saif Al Otaiba, CEO, Al Otaiba Communications said, "We believe that
Pure E-motion will give Sitecom the catalyst it needs to become a household name.
The beauty of Pure E-Motion is that the router makes it easy for users to connect to
a wireless network. It is perfect for users who want a simple to use and invisible
wireless solution with unprecedented performance that looks aesthetically appealing
as well".

User-friendliness has played an important role in the development of this range.
Firstly, Sitecom has chosen to have an easy-to-follow instruction manual consisting
of clear images which makes it understandable for a wider target group. Furthermore,
the N products in the Pure E-motion range have a WPS button to create a secure
connection with the push of a button without the need for any complicated software
configuration. To make things even easier, there are concise instructions on the
bottom of the router. The Pure E-motion range is presented in distinguishing
packaging which suits the style of the product, where clear communication and
simplicity take centre stage.

With the 802.11 draft 2.0 N product range, users can count on unprecedented
performance of networks in environments with several users and demanding
applications, such as HD video and audio, VoIP, multiplayer games and the transfer
of large volumes of data. The 300N Sitecom products excel in streaming media, thanks
to the integrated WMM (Wireless Multimedia) technology. This enables data streams or
network tasks to be executed simultaneously and seamlessly by multiple users in the
same household.

The first products in the comprehensive Pure E-motion product range that will be
available are WL-302 USB Adapter 300N, the WL-312 Wireless Router 300N and WL-575
Wireless Router 300N + USB Adaptor. The WL-312 Sitecom Wireless Router 300N is the
heart of every network. Users can share a wireless network connection with a speed
up to 300 Mbps in a safe environment without having to manually configure any
devices. The WL-312 has a WPS button as mentioned above and provides an optimal
range. The WL-302 Sitecom USB Adaptor 300N is suitable for both desktop PCs and
notebooks, and makes it possible to connect them to the router to create and enjoy a
wireless Internet connection from the ground floor to the loft or other rooms in the
house. This device also has a WPS button, so that a wireless network connection can
easily be created in a secure environment. Finally, Sitecom presents the WL-575
Wireless Router 300N + USB Adaptor: the total solution in one package. This package
gives the user everything necessary to create a safe and fast wireless network.


-Ends-
About Al Otaiba Communications
Al Otaiba Communications is one of the leading telecom and technology retail and
distribution companies in the Middle East and a top division of the corporate
multi-segmented business house of Al Otaiba Group. It got established in the year
1996 as an innovative company with the strategic objective of becoming a leader in
telecom and technology products that included but was not limited to computers,
computer accessories, networking products, consumables, media, storage solutions,
telecom products etc. The company garnered enviable growth during the last 12 years
by strategically positioning itself into various business models that include,
C-Store supply, Super Store Supply, Retail Chain, Trading and Distribution.
Moreover, the company has partnered with government, semi government and large
businesses in the UAE. Al Otaiba Communication's operations crossed the borders of
UAE through the presence of its widely reputed brands all over Middle East
countries, North Africa, CIS and Indian Subcontinent markets. The company's motto is
to implant and integrate innovative technological transformation into the day-to-day
life of people all over the world. For more information about Al Otaiba, please
visit http://www.alotaiba.ae

About Sitecom
Founded in 1998, Sitecom is among Europe's foremost and fastest growing suppliers of
Internet, Network, Connectivity, Entertainment and Travel products. As well as these
products, a wide range of input devices and AV products are supplied under the brand
name Qware. Sitecom's head office is located in Rotterdam (The Netherlands), and
with 60 employees and six offices in various countries, Sitecom serves 17 countries
in Europe. All Sitecom products comply with the WEEE legislation.

Sitecom supplies approximately 300 innovative, user-friendly Internet, network,
connectivity, entertainment and travel products for home and small business use.
Products such as mice, keyboards, headsets, desktop microphones, webcams, MP3
players, speaker sets and flat screen arms are sold under the Qware brand. Design,
quality, presentation, service, knowledge and comfort are central to Sitecoms
product development, marketing and service. Sitecom is officially affiliated to
international organisations including: USB, IEEE 1394, BlueTooth(r) SIG, and WiFi. For
more information about Sitecom, please visit: http://www.sitecom.com




Web Site: http://www.alotaiba.ae/

Contact Details:
Media Contact:
Mr. Colin Saldanha
PR Consultant
OAK Consulting
Email: colin@oakconsulting.biz
Tel: +971506400762