Released on: October 7, 2008, 12:29 pm

Press Release Author: Dave Munson

Industry: Accounting

Press Release Summary: Saddleback Leather Co. asks consumers which saddleback bag
best suits US presidential candidates


October 7th, 2008 Saddleback Leather Co. enters the
political arena with an essay contest based on the question, Which Saddleback bag
and color best matches the presidential candidates John McCain or Barack Obama? Two
$500 first place gift certificates (one for each candidate essay) will be awarded
after the election along with two $100 gift certificates for the first runners up.

Saddleback Leather Company President, Dave Munson, released the details of the
contest this week, and discussed the goals of the competition, as well as his own
rationale: "One of the things I enjoy most about our company is the
customer-cultural interaction our products generate. This new contest is certain to
bring that interaction to a higher level yet...and, at the same time, we'll have a
lot of fun doing it." Munson's uniquely designed products (Briefcases, backpacks,
duffel bags, satchels etc.) are sold and distributed around the world. Along with
this large and diverse customer base, SBL has developed a strong following of
customers who have sent in hundreds of stories and photos of their "bag adventures"
around the globe; Munson feels that the new essay contest is a perfect fit for his
clientele, "Our customers tend to be active, thoughtful, and very opinionated...and
with the current political climate heating up, this contest will be a good outlet".

The heart of the contest has to do with the core SBL belief that these products are
more than just high-end carry-alls; in fact, Munson maintains that his bags possess
their own individual character and personality, plus some qualities that defy
labeling. "We offer dozens of different types of bags, in varying sizes, shapes,
and colors; each bag evokes its own unique image, which either matches and resonates
with the customer, or is immediately seen to be a mismatch."

When discussing the political aspect of this contest, Munson states, "We are not
lobbying for either candidate or party; Republican or Democrat, although, in the
final analysis, if a candidate does not recognize the clear superiority of our bags
over all competitors...then we would probably question their ability to lead the
country." Munson explains the contest as an attempt to determine which SBL bag is
the perfect fit for each Presidential candidate. Essay writers must demonstrate, in
300 words or less, why a specific bag speaks to one of the two candidates'
personality, character, leadership style, etc. Two winners will be selected (one
for each candidate); winners will receive a $500 gift certificate for the purchase
of SBL products with runners up receiving $100 worth of credit at ADDITIONALLY, Saddleback Leather Company will offer the
winning bag to each candidate with a copy of the winning essay, plus a handwritten
letter from SBL President Dave Munson "...guaranteeing that, this bag will enhance
your presidency and serve to bring out your best qualities while in office."

All entries must be submitted by, November 4th at 7:00 p.m. CST to: One entry per person please.
By submitting the essay, you are giving Saddleback Leather permission to post your
essay online.

Web Site:

Contact Details: Contact:
Dave Munson
Saddleback Leather Co.
San Antonio, TX

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