Brazil Quenching its Thirst with Soft Drinks

Released on: October 30, 2008, 3:27 am

Press Release Author: Shushmul Maheshwari

Industry: Food & Beverage

Press Release Summary: Brazilians are quitting the traditional caipirinha in favor
of soft drinks and as per RNCOS forecast, the country will consume over 17 Billion
Liter soft drink by 2011.

Press Release Body: According to a new research report "Non-Alcoholic Drinks Market:
Opportunities Brazil" by RNCOS, the non-alcoholic industry in Brazil has emerged as
one of the largest and dynamic markets in Latin America. The rising consumption
level, changing consumption patterns, and rising health awareness are turning the
Brazilian consumers away from the alcoholic drinks towards non-alcoholic beverages.

Currently, soft drinks are the largest and the most popular segment in the
non-alcoholic beverage industry in Brazil. The country boasts of one of the highest
soft drink consumption in the Latin America and is among the top five markets across
the globe. The Brazilian soft drink market has been showing good performance in the
region since past some years. The shift in preference from alcoholic drinks and
inconvenience associated with the hot drinks has also pushed the sales of soft
drinks in the region. The soft drinks sales in Brazil grew by 2.70% during 2001 to
2007 to reach 13.6 Billion Liter in 2007.

Though the dominance of carbonates is not under any threat yet, carbonate makers are
gradually adopting the trend witnessed in other nations and diversifying into other
beverage categories. Therefore, the rising trend towards healthier living and
gradual introduction of flavors and variants like low-cal carbonated drinks may
deviate the soft drink segment from its growth path in the country.

"Non-Alcoholic Drinks Market: Opportunities Brazil" is an extensive research on the
non-alcoholic beverage industry of the largest Latin American country. This research
study comprehensively assesses the market dynamics, factors responsible for the
industrial growth, opportunities, competitive landscape and antagonistic forces
challenging the industry.

This research report provides the segment-wise analysis, forecast, latest market
trends, and emerging areas in the Brazilian non-alcoholic beverages industry. The
vast and detailed information given in the report will help the clients to
understand the market and align their business strategies accordingly.

About RNCOS:

RNCOS, incorporated in the year 2002, is an industry research firm. It has a team of
industry experts who analyze data collected from credible sources. They provide
industry insights and analysis that helps corporations to take timely and accurate
business decision in today's globally competitive environment.

For more information visit:
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