Emirates Computers to Showcase Live Smart Data Center, TelePresence and more at GITEX 2008

Released on: October 18, 2008, 1:19 pm

Press Release Author: Nirmala Dsouza/OAK Consulting

Industry: Small Business

Press Release Summary: Will provide 'Live' Experience of Smart Data Center and
world-class products from major vendor partners such as Dell, Cisco, Sun, APC, EMC,
Oracle, Microsoft ,Citrix, Nokia and others

Press Release Body: Dubai, United Arab Emirates, October 18, 2008: Emirates
Computers announced that it will focus on providing visitors a 'Live Technology
Experience' of the latest trends including Smart Data Center Solutions, Green
Technology Products, TelePresence Solutions and more at GITEX Technology Week 2008.
The company's stand at the mega technology event will include a fully-functional
setup of a Smart Data Center, TelePresence and other leading technologies. Emirates
Computers will also place the spotlight on world-class 'Green' technologies from its
key vendor partners in addition to meeting customers and partners from across the

"The Live Smart Data Center and TelePresence setups are core to our show and they
include many additional technologies such as iBMS (intelligent building management
systems), virtualization (desktop & server) and unified communications. In addition
we are also showcasing a number of the latest interactive and digital signage
technologies and a wide array of business applications and industry-specific
applications covering enterprise mobility, customer relationship management,
enterprise content management, point of sales, self service solutions, rapid
prototyping and computer aided design, hospitality and property management, and
more," says Mr. Khaldoun Al Shaama, Marketing & Business Development Director,
Emirates Computers.

Organizations are realizing that as computing requirements increase and real estate
costs as well as environmental concerns rise, energy consumption needs more control
to drive efficiency. For large organizations that depend heavily on IT
infrastructure it becomes instrumental to properly manage their IT expenditure
without compromising on performance and scalability. Hence the need for a Smart Data

Mr. Shaama continues, "The Smart Data Center is part of our vast Smart Living
Solutions portfolio. In this context, 'Smart' means Ubiquitous, Green, Connected,
Interactive, Secure and Intelligent. The concept of the Smart Data Center transforms
the Data Center itself from a physical facility or hardware/software environment to
a live environment or a 'strategy' - rather than an objective - so that the business
and the enabling technology work towards the same goals."

Mr. Walid Moussa, Technical Sales Support Manager, Emirates Computers, elaborates,
"Visitors will get a chance to experience a complete, fully-functioning, Live Data
Center setup. This setup will not just highlight platform infrastructure, network
infrastructure and applications and servers, but will also have raised flooring,
cable management, active cooling, as well as advanced access control and monitoring
tools for the Data Center. Our product range for this setup includes technologies
from leading partners such as Dell, EMC, Sun Microsystems, Cisco, VMWare and others.
We wish to offer visitors a complete 'experience' of the Smart Data Center."

Another major attraction at the Emirates Computers' stand is the Live TelePresence
demo. A Cisco Gold Partner and the only company in the UAE to have achieved the
Cisco ATP (Authorized Technology Provider) status for TelePresence solutions,
Emirates Computers has fulfilled the training requirements and program prerequisites
to sell, deploy and support Cisco TelePresence solutions. The company also has a
vast experience in deploying Cisco Unified Communications and Audio Visual
solutions, thus guaranteeing the needed knowledge, professionalism and service
quality to deploy and support this technology.

"TelePresence is a revolutionary technology that changes the entire realm of
communication. Essentially, it offers a live, 'face-to-face', virtual meeting
experience so you can communicate with people from across the globe as if you're in
the same room. As a result, companies save time and cost and also make better,
faster business decisions," says Mr. Talal Sabih, Technical Team Leader & Product
Manager, Networking & Security Division, Emirates Computers, adding "Visitors to
EC's stand will not only get to check out the technology, but they can actually
experience a Live Demo of a complete TelePresence setup in action. Basically, we
will be using the technology to conference between two adjacent rooms and visitors
can expect the same experience as they would if it had been setup in their own
organization in real life."

"Emirates Computers has identified Cisco TelePresence as a technology that can
provide a lot of business advantage and also enable companies to go 'Green' by
reducing travel needs. CISCO TelePresence includes the most complete and relevant
products. Emirates Computers has therefore decided to invest in promoting this
technology and enabling technical and sales teams to support it," Mr. Sabih adds.

"We believe that the event is a great platform for us to address the demands of
various visitors. In that context we gave special attention to areas that are on
high demand or form the latest in terms of innovation in as many industries and
technology fields as possible. We hope that every visitor finds something to benefit
from and enjoy the experience." concludes Mr. Shaama
Emirates Computers will be exhibiting at Stand No. C4-1, in Hall 4 at Gitex
Technology Week 2008 and at Stand No.CB4 at GITEX Shopper & Consumer Electronics
Expo 2008. Senior representatives from the company will be on hand to meet visitors,
customers and partners at the event.


About Emirates Computers:
Three decades of experience have established Emirates Computers as a leading systems
integrator and technology solutions provider in the Middle East.

Founded in 1978 in the UAE with the aim to provide world-class IT solutions,
Emirates Computers today stands for competence and commitment.

As a partner of choice for leading technology providers such as Cisco, Nokia,
Oracle, Microsoft, Dell, EMC, Sun Microsystems, Vignette, Tandberg, Citrix, NCR,
SGI, Roland and others, Emirates Computers covers its markets end-to-end, catering
to both enterprises and consumers. For further details, please visit

Media Contact:
Ms. Romy Habre
Events And PR Executive
Emirates Computers
Phone: +971 4 3216000 ext.878
E-mail: romy.habre@eccdxb.ae

Web Site: http://www.emiratescomputers.ae

Contact Details: Nirmala D'souza
PR Consultant
OAK Consulting FZC
Phone: +971507343480
E-mail: nimi@oakconsulting.biz

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