Released on: October 8, 2008, 5:46 am

Press Release Author: Mohit Sharma

Industry: Consumer Services

Press Release Summary: Homeshop18.com shopping - The home shopping channel will air
special promotions for all its viewers to view and buy the movie merchandise.

Press Release Body: NEW DELHI: Home Shop 18 shopping, the home shopping channel of
Network18, has tied up with fantasy movie Drona to sell the movie’s merchandise
through the virtual retail format.

HomeShop18 CEO Sundeep Malhotra, "This is the second such tie up that HomeShop18 has
entered into in the past 3-4 months. Movie merchandise ties up nicely with our
channel content and customer needs. While at present, movie merchandise is a small
business in India, it is our estimate that this will grow rapidly as bigger budget
movies come out with their merchandise. Where HomeShop18 can make a big difference
to this emerging market is in taking the merchandise to a large audience with our
nation-wide footprint".

The home shopping channel will air special promotions for all its viewers to view
and buy the movie merchandise.

The Drona merchandise will include products like Bully Zapper a wrist band, with a
button to throw a strong light beam priced at Rs 249. It has two variants; Drona
Sword priced at Rs 375 and Magic kit which is available in three ranges and includes
mystery shockers, magic busters and mind busters. The kits are priced at Rs 149
onwards.

Earlier this year, HomeShop18 had partnered with Love Story 2050 to sell its
merchandise. (http://www.homeshop18.com)


Web Site: http://www.homeshop18.com

Contact Details: TV18 Home Shopping Network Pvt. Ltd.
7th floor, FC-24,
Sector-16A, Filmcity,
Noida - 201301, Uttar Pradesh,
India.