Released on: October 23, 2008, 11:17 pm

Press Release Author: ITC Infotech

Industry: Financial

Press Release Summary: ITC Infotech, a fully owned subsidiary of USD 5 billion ITC
Ltd, provides outsourced IT services and solutions to leading global customers. One
of the fastest growing IT companies in India, ITC Infotech has carved a niche for
itself by addressing customer challenges through innovative IT solutions.
ITC Infotech is focused on servicing the CPG&R (Consumer Packaged Goods & Retail),
Manufacturing, BFSI (Banking, Financial Services & Insurance), THT (Travel,
Hospitality and Transportation) and Media & Entertainment, industries.
http://www.itcinfotech.com


Press Release Body:
Bangalore, October 15, 2008: ITC Infotech, a global IT services company and a fully
owned subsidiary of ITC Ltd., today signed a partnership agreement with ADAM
Software, a leading Digital Asset Management company.
ITC Infotech will provide services around ADAM Software's Digital Asset Management
(DAM) platform. ITC Infotech services will include information architecture
modelling and design, ADAM implementation and support, integration with enterprise
applications such as portals, rights management etc, digital asset descriptive
metadata cataloging and Web 2.0 based portal development services. With in-depth
understanding of how media supply chain works, ITC Infotech is well placed to
publish and distribute quality content.
Sanjiv Puri, Managing Director, ITC Infotech said, "ADAM Software's extensive range
of products and services will help us expand our service offerings. This partnership
will further enhance our value proposition to customers and strengthen our Digital
Asset Management solutions."
Commenting on the partnership, Pieter Casneuf, ADAM Software, said, "ITC Infotech is
a great partner for ADAM Software! ITC Infotech will help us strengthen our relation
with enterprise customers because of their global presence and high-end quality
services. We are confident that this relation will be mutually beneficial and both
parties will benefit greatly from it."

ITC Infotech has established a focused practice in the area of Digital Asset
Management. The company's services for the Media & Entertainment industry also
includes web services, media process outsourcing, media asset management, internet
portals for rich media, infrastructure management, CRM & analytics and corporate
administration.

About ITC Infotech
ITC Infotech, a fully owned subsidiary of USD 5 billion ITC Ltd, provides outsourced
IT services and solutions to leading global customers. One of the fastest growing
IT companies in India, ITC Infotech has carved a niche for itself by addressing
customer challenges through innovative IT solutions.
ITC Infotech is focused on servicing the CPG&R (Consumer Packaged Goods & Retail),
Manufacturing, BFSI (Banking, Financial Services & Insurance), THT (Travel,
Hospitality and Transportation) and Media & Entertainment, industries.
http://www.itcinfotech.com

About ADAM Software
ADAM is a Belgium based Digital Asset Management Company that offers a
ground-breaking DAM product with several interesting differentiators, namely, its
stated commitment to a highly documented, open architecture and integration with
native product catalog management.
ADAM also provides clients the ability to manage, structure and deliver media
between people, processes and systems. Their development centre was started in 2001
and from 2004 onwards ADAM is a leading DAM vendor. The product provides a unique
solution with intuitive and easy to use software to help clients organize media and
distribute assets as quickly as possible. The product is applicable across all
vertical sectors and the technology is based on MS .NET platform.
www.adamsoftware.net


Web Site: http://www.itcinfotech.com

Contact Details: ITC Infotechpark, 18 Banaswadi Main Road, Pulikeshinagar P.O,
Bangalore - 560005
Office: +91-80-2298 8331, Direct: +91-80-2298 8838, Mobile: +91-9886366043