LCI Hooks Burlington Boatyard For Long-Term Principal Sponsorship To Aid Lake Community

Released on: October 9, 2008, 10:55 am

Press Release Author: Burlington Boatyard & Lake Champlain International

Industry: Small Business

Press Release Summary: Lake Champlain International, Inc. (LCI) and Burlington
Boatyard, LLC ( have solidified a principal sponsorship
centered on continuing the revitalization of Lake Champlain to further support the

Press Release Body: Burlington, VT -- For two local organizations, there is no such
thing as an off season on Champlain. On September 3, 2008, Lake Champlain
International, Inc. (LCI) and Burlington Boatyard, LLC (BBY) solidified a principal
sponsorship centered on continuing the revitalization of Lake Champlain to further
support the community.

LCI, a federally recognized 501 (c)(3) non-profit corporation, is a leading advocate
for the restoration and conservation of Lake Champlain and its watershed. For
nearly three decades, LCI has hosted countless fundraising events in support of Lake
Champlain, most notably the LCI Father's Day Fishing Derby, which attracts anglers
nationwide by the thousands each year. Over the past few months, the directors of
LCI have applauded the efforts put forth by Burlington Boatyard, a newly emerged
limited liability company and fellow supporter of a cleaner and healthier Lake
Champlain. Founded by five young entrepreneurs-three of whom graduated from the
University of Vermont -- Burlington Boatyard recently unveiled their redesigned
website and business model ( which offers affordable
advertising to individuals and marinas selling new and used boats, parts, and
accessories; while at the same time connecting local marine enthusiasts through new
media and social networking technology.

BBY's dedication to Vermont's marine and lake initiatives tugged at the line of
James Ehlers, LCI's executive director, who oversaw each phase of the sponsorship.
"LCI welcomes the support of this group of innovative and hard-working lake
stewards", remarked Ehlers. "We applaud their commitment to the community and the
health of the lake and look forward to their support for years to come in our
efforts to restore and revitalize Lake Champlain."

Burlington Boatyard's Chief Executive Officer, Guy Mitrano, said of the sponsorship,
"We are honored to have this opportunity to work with such a valuable and essential
organization to the Lake Champlain watershed. Burlington Boatyard holds in high
esteem LCI's values, dedication and contributions to the resources of today,
ensuring conservation and availability for tomorrow. We will work closely with LCI
to establish new growth opportunities from an online perspective, and serve as a
devoted proponent of their mission overall."

With a dedication to positively impacting the community, Burlington Boatyard is
using its various new media channels to highlight boating, open and hard-water
fishing, and other marine related issues surrounding Lake Champlain and all Vermont
watersheds. These media channels include a blog, forum, podcasts, an "ask the tech"
feature, user photo community, custom video channel, and segmented newsletters.

BBY also has plans to launch initiatives that focus on youth education, in regards
to lake health, boating safety, conservation and its role in fishing, all of which
will ultimately allow younger people to become involved in the community via online
programs and on-the-water workshops.

"We are striving to ensure that everyone can take part in the virtual world of
boating, fishing and marine awareness and conservation," said Chief Technology
Officer of Burlington Boatyard, Nick Cifuentes. "As a business, we are constantly
thinking of new, innovative ideas to build a social community on the web that is not
only entertaining and informative, but all the while promoting lake and boating
issues as the most crucial element of that paradigm."

Besides functioning as a place to advertise used and new boats, parts and
accessories, Burlington Boatyard's new media channels have allowed them to secure
several resources in the Lake Champlain area. These include Lake Champlain's very
own famous angler, Mickey Maynard, who works exclusively with BBY on their blog,
video segments, podcasts, and monthly promotions. "Capt.Mick" covers topics that
range from safe boat towing and seasonal fishing reports, to the lead recycling
program on Champlain and lamprey control.

Also, by securing a principle sponsorship relationship with Lake Champlain
International, Inc., Burlington Boatyard will be working directly with LCI to
implement new online features on their long-time running website (,
such as custom RSS news feeds, educational videos, downloadable youth curricula,
informational podcasts, interactive applications, and much more.

Recently, BBY has started working with the University of Vermont Wakeboard Club to
aid in their exposure and development as they look to local marinas and businesses
for resources, equipment and water access points. As these donations will benefit
the club's progress and growth immensely, Burlington Boatyard has agreed to guide
the officers in promoting lake clean up and service projects, where a club policy
would require each member to donate a set number of hours to community service per
semester. BBY managers, who will also partake in these clean ups, will oversee and
ensure all projects are focused exclusively on lake initiatives.

"From Lake Champlain to Bomoseen, the Chazy River to the Otter, our goal is to
ensure every boater, angler and lake-goer can stay connected and informed through
our services." said CEO Guy Mitrano.
"While we provide the mediums and business model that facilitate the promotion of an
'online and on-the-water' community, our users contribute greatly, as we hear from
them daily regarding the events and topics that deserve mention throughout the state
and beyond."

Mitrano went on to note, "I am excited about our recent growth in opportunities to
work closely with many individuals and organizations, like LCI, and our focus will
remain on positively impacting both the fun and informational aspects of the lake

Web Site:

Contact Details: Burlington Boatyard, LLC ( is Vermont's
only exclusive online marine marketplace. Specializing in unbeatable classified
advertising & many B2B services, "BBY" keeps the marine community connected both
online and on the water.

BBY's core values of loyalty, commitment, affordability, and enthusiasm represent
the essence of small business in the Green Mountain state, while acting as a
beneficial and contributing member to Vermont's
marine and small business communities.

Lake Champlain International, Inc. (LCI) is a federally recognized 501(c)(3)
non-profit corporation whose mission is the conservation, restoration and
revitalization of Lake Champlain and the Lake Champlain
watershed. Actively involved in fisheries and conservation issues, they also support
mentoring and education programs, firmly believing people are not the problem, but
the solution. Visit them at for more information.

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