New Book Spotlights A More Conscious Way Of Doing Business

Released on: September 30, 2008, 11:57 pm

Press Release Author: Tracy Needham

Industry: Marketing

Press Release Summary: The new book Conscious Entrepreneurs: A Radical New Approach
to Purpose, Passion & Profit tells the tale of nearly 50 entrepreneurs who are
heeding the call of conscious capitalism--which is being hailed as a megatrend for
today's businesses.

Press Release Body: Raleigh, NC, October 01, 2008 -- While the U.S. government works
to bail out and investigate financial giants driven to earn profits at any price, a
movement to create a new, more holistic model of business success is gaining steam.
One that pursues money and morals—and does well by doing good.

Tracy Needham, founder of Raleigh-based copywriting and marketing strategy firm
Compelling Communications, LLC, is one of the 47 contributing authors to the
recently released Conscious Entrepreneurs: A Radical New Approach to Purpose,
Passion and Profit (Love Your Life Publishing, Dallastown, PA). In the book, these
entrepreneurs share their personal stories, strategies and successes for finding a
new, more conscious way of doing business. And they’re not alone. In fact, prominent
trend-tracker Patricia Aburdene calls the rise of conscious capitalism a megatrend
for both businesses and customers.

Rave reviews include James Twyman, author and director of The Moses Code, who said
“Conscious Entrepreneurs brilliantly outlines the spiritual journey of
entrepreneurship. Nowhere else have I seen such a powerful book written about what
should be the only way to be in business.”

Ms. Needham’s chapter, “Good For Profit—Your Social Conscience is an Asset to Your
Business” gives entrepreneurs a four-point plan for more strategically incorporating
their charitable and environmental efforts into their business.

“While big companies spend billions to create a caring image, many small businesses
are already donating time and money and adopting green practices simply because it’s
the right thing to do. Unfortunately, they treat these things as irrelevant to their
“real” business instead of realizing what a valuable business asset they can be,”
she said.

Ms. Needham is donating 10% of book sales made at to Donors Choose, which provides school
supplies to classrooms across America.

About Tracy Needham
Tracy Needham founded Compelling Communications, LLC, to pursue her passion for
helping entrepreneurs build a thriving business with results-driven copywriting
materials as well as marketing strategies that make the most of their time and
Press Release Submission By PressReleasePoint(

Web Site:

Contact Details: Contact:
Tracy Needham
Compelling Communications, LLC
2204 Bellaire Avenue
Raleigh, NC 27608

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