Ortus PR and Ortus Events help Ambrosetti Forum make its China Debut
Released on: October 27, 2008, 2:10 am
Press Release Author: Ortus Group (Shanghai) Limited
Industry: International Trade
Press Release Summary: Ortus PR and Ortus Events help pave the way for Ambrosetti - Europe's premier economic Forum - to make its debut in mainland China.
Press Release Body: Shanghai, China (Oct. 27, 2008) - Ortus PR and Ortus Events played a key role in successfully organizing a forum for Ambrosetti, one of the world's most influential business forums, as the event made its China debut on Oct. 25th at the Hentique Resort Hotel by Tianmu Lake in Jiangsu Province.
During the forum that lasted for two days, Ortus PR successfully organized media conferences that attracted major international news outlets such as Bloomberg, Xinhua News Agency, China Newswire, and Hong Kong's Da Kong Bao. A total of 60 media were also in attendance during this prestigious conference. Furthermore, the summit organized by Ortus Events also generated major media coverage throughout China as well as other major areas of the Asia-Pacific region.
The aim of the event was to create a direct channel for more extensive competition for Chinese and European companies, and to provide a means for them to interact with relevant state leaders, establish connections, and identify business opportunities as well as potential partners. In addition, the forum also covered the latest developments in the fields of science and technology, and also saw some discussion on the latest business and societal trends in the coming years. Professor Fan Gang (former senior Vice-President of Corporate Strategies at Siemens AG), Wang Weichang (Mayor of Changzhou), and Valerio De Molli (Managing Partner of the European House of Ambrosetti) were among some of the high-profile personalities who graced the occasion.
"We are indeed honored and privileged to be part of the first ever Ambrosetti Forum in mainland China," commented Catherine Hu, the General Manager of Ortus PR#Ortus Events, "in order to facilitate this platform for Chinese and Western enterprises to interact with one another, we ensured that all international standards and protocol were met to ensure a highly successful summit".
In September 2008, Ortus PR and Ortus Events were awarded the task of organizing the first Ambrosetti Forum to be held in mainland China. For Ortus PR, the scopes of responsibility included proposing and implementing all public relations activities such as the drafting of press releases, press kit preparations, as well as press conference management and media briefing. In addition, Ortus Events was charged with providing full events management services, which included all relevant concept development, conference venue setup, logistics management, and administrative support.
About Ortus PR & Ortus Events Ortus Public Relations is a full-service public relations agency that delivers cost-effective and measurable results for our clients in the China market through creative PR initiatives, both strategically and tactically. Ortus Public Relations is a member of Ortus Group.
Ortus Events is a total-solutions provider for event-based communications campaigns in China. From strategic positioning of events to creative concept planning, production execution and implementation and on-site or crisis management, our team of professionals delivers smooth and hassle-free events. Ortus Events is a member of Ortus Group.
A provider of integrated marketing communications (IMC) services in China, Ortus Group consists of four independent agencies: Ortus Advertising, Ortus Public Relations, Ortus Events, and Archiive. With the different areas of specialization, we are able to deliver creative, effective, and intelligent solutions that will make your brand rise above the competition. For more information, please visit our website at: www.ortusgroup.biz
Web Site: http://www.ortusgroup.biz
Contact Details: Suite 306, I.S. Warehouse 181 Guangfu Road Shanghai 200070 China