Synchronica Launches SimpleMail Consumer Push Email Solution for Low-End Phones

Released on: October 30, 2008, 2:22 am

Press Release Author: Nicole Meissner

Industry: Telecommunications

Press Release Summary: Synchronica SimpleMail includes email-to-SMS and email-to-MMS
gateways and a clientless solution for WAP / XHTML browser access.

Press Release Body: Royal Tunbridge Wells, October 30, 2008 -- Synchronica plc, the
international provider of mobile email and synchronization solutions, today
announced Synchronica SimpleMail, a new consumer push email (CPE) solution that
brings mobile email to almost 100 percent of handsets in use today. Based on
technology from the recent acquisition of former competitor AxisMobile and available
immediately, Synchronica SimpleMail extends the addressable market for push email to
even the most basic handsets, making it an ideal service for mobile operators in
emerging markets.

Synchronica has already signed license agreements for the new technology with two
mobile operators in emerging markets and has received an expansion order from a
mobile operator in Russia / CIS for additional licenses.

Synchronica SimpleMail includes email-to-SMS and email-to-MMS gateways and a
clientless solution for WAP / XHTML browser access. It also features the patented
Optimizer transcoding gateway which reduces the size of pictures and allows a large
variety of attachments, such as Word, Excel, and PowerPoint documents to be
displayed on feature phones that would otherwise be unable to support this
functionality. Users can register for the service from their mobile handset rather
than having to register via a PC - a key benefit in emerging markets where broadband
connectivity is rare.

Carsten Brinkschulte, CEO of Synchronica, comments: "There are more than 3.5 billion
mobile users and more than two billion mailboxes in use worldwide. Our mission is to
bring mobile email to the mass market on the widest range of devices. Synchronica
SimpleMail which is based on technology from our recent acquisition of AxisMobile
extends our reach from smartphones and feature phones right down to even the most
basic of handsets. This is a key proposition for emerging markets and has already
brought us two new mobile operator customers, one in Africa and one in India."

Forecasts point to emerging markets as a breakthrough area for mass market mobile
email. Informa predicts that there will be 4.81 billion mobile phone subscribers by
2012, with the next billion subscribers coming predominantly from emerging markets
where PC and fixed-line penetration is low.

Key features of Synchronica SimpleMail include:

* Email-to-SMS and Email-to-MMS gateways

* Clientless solution for WAP / XHTML browser access

* Email transcoding and compression engine reduces network traffic and enables
standard mobile phones to display a variety of attachments

* Support for DOC, ZIP, PDF, MPEG, MP3, and HTML attachments

* Supports Gmail, Yahoo Mail, MSN Hotmail Plus, and any POP3 or IMAP4 mailbox

* Realtime device auto-detection

* Multi-lingual support (English, Cyrillic, Chinese, Arabic, Kanji)

* Support for multiple email accounts on one device

About Synchronica

Synchronica plc develops and markets mobile email and synchronization solutions for
mobile operators and device manufacturers. Products include the award-winning push
email and synchronization solution Mobile Gateway and the device backup solution
Mobile Backup. Based on industry standards, Synchronica can reach the built-in email
and synchronization clients of more than 1.5 billion mobile devices on the market
today. Service providers in emerging and developed markets use Synchronica products
to offer mobile email, PIM synchronization, and backup and restore services to
consumer and business subscribers.

Synchronica recently acquired AxisMobile and is set to become the leading player in
mass market mobile email and synchronization middleware. The enhanced Synchronica
Mobile Gateway will offer the most comprehensive multi-protocol mobile email
solution in the market today, introducing email-to-SMS and email-to-MMS, as well as
WAP and XHTML gateways. Document transcoding will add the ability to display a large
variety of attachments, such as Word, Excel, and Powerpoint on standard feature

Headquartered in England, Synchronica has a development center in Germany and
presences in the USA, Hong Kong, and Dubai. Synchronica plc is a public company
traded on the AIM list of the London Stock Exchange (SYNC.LN). More information is
available at
Press Release submission By PressReleasePoint(

Web Site:

Contact Details: contact:
Nicole Meissner
Chief Marketing Officer
Synchronica plc
Royal Tunbridge Wells, UK
+44 1892 552 780
Mobile: +44 7977 256 412
Fax: +44 1892 552 721

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