Released on: October 14, 2008, 8:41 pm

Press Release Author: Toro Ltd.

Industry: Telecommunications

Press Release Summary: TORO is proud to announce that the company has been selected
as one of the 32 startups globally to present at 2008 Under the Radar : Mobility on
November 12th, 2008.

Press Release Body: Taipei, Taiwan (October 07, 2008). TORO is proud to announce
that the company has been selected as one of the 32 startups globally to present at
2008 Under the Radar : Mobility on November 12th, 2008. Under the Radar : Mobility
is a one-day conference uncovering 32 vetted, tested-driven startups that have
launched within the year in categories such as Marketing and advertising,
location-based services, gaming, social networking, enabling technologies, and
iPhone and other apps. TORO was chosen, as it is the first company in Asia fully
dedicated to developing mobile software for payment and non-payment NFC services.
Akami suiteTM, TORO's "NFC platform" is a software solution that allows Banks, MNOs
and Merchants to implement their own business case, and it also allows proposing
mobile marketing services. TORO's value proposal is that our Mobile Software is at
the same time a platform to propose NFC killer-apps, and a platform to propose
marketing services.

"TORO's objective is to reinvent Mobile Marketing and transform it into a "Service"
that users will really want to use. We indeed promote a PULL mode, where the user
will use his/her NFC-phone to access marketing. These messages are based on an
opt-in mechanism, and are targeted to the audience, allowed by a combination of NFC
and our Akami suite(tm) platform. For these very reasons, Mobile Marketing can increase
its value 20-fold compares to regular SMS messages. We have been able to verify that
Media Buyers and Brands would highly value the physical action of tapping on a
"smart object" to download a marketing message. MNOs can really benefit from the
profit sharing model that TORO proposes," said Mr. Renard, CEO and Co-founder of

"TORO's software is a toolkit for operators to aggregate each business case on a
single, user-friendly mobile interface. TORO understands the key to a successful
software is the user interface, so we have come up with an easy to browse,
intuitively designed graphic user interface for Akami suiteTM , we think beyond
innovation, software should be designed and created based on real user experience,"
said Mr. Gregory Puente-Castan, CTO and Co-founder of TORO.

About Akami SuiteTM
Akami suiteTM, is TORO's NFC mobile service platform is a secure browser with a real
GUI, a plateform with a widget system to easily add and remove services, and it is
complemented with a back-office server to manage the download of Adgets. Akami
suiteTM was finalist at the GSMA Asia Mobile Congress for the Mobile Innovation
Awards 2007.

About TORO
TORO was founded in Q1 2007 by Mr. Laurent Renard and Mr. Gregory Puente-Castan, two
veterans from the smart card industry. With expertise in secure transactions and
innovation strategy consulting, Renard and Puente-Castan decided to set up TORO to
bring value to the NFC ecosystem through developing a platform for services. They
saw that without real services and a good user interface; NFC would remain a mere
technology, but nothing that users could make their own. TORO is also the official
organizer for MobileMonday Taipei chapter. MobileMonday is a global community for
mobile industry. There are total 50 chapters in all the major cities in the world.
The Taipei chapter was established in April, 2007.

About Under the Radar
Under the Radar is a conference series and a blog profiling early-stage innovation,
showcasing emerging startups and identifying trends. We are dedicated to dispelling
hype and connecting key players, all with one goal in mind: helping companies get
deals done.

About Under the Radar - Mobility:
Under the Radar - Mobility is a chance to see, hear, and meet key players in the
mobile universe, from the elusive carriers to the content developers, stealth
startups and the industry leaders. This is a forum for partnerships, deal making,
business development, and growth opportunities.

Web Site:

Contact Details: Scott Lo
4F-5, No.316, WenChang St. Xinyi Dist. Taipei, Taiwan
Tel: +886-2-2722-8122
Fax: +886-2-2722-8121

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